Martin D'Elia Gorwth Manager

Growth Marketing Manager

Axxon Consulting

Jul 2024 - Current (2 years 1 month)

I lead the planning and execution of innovative strategies that drive growth and expansion in emerging and competitive markets. Focusing on business solutions, I lead a team of digital marketing, SDRs and BDRs to ensure that our offerings not only meet but exceed our clients' expectations. Key Responsibilities: Develop growth strategies aimed at maximizing reach and profitability in the SMB sector. Analyze market trends and adapt market tactics to ensure competitiveness and continuous innovation. Forge and cultivate relationships with strategic partners and stakeholders, expanding our network of influence and collaboration. Oversee the implementation and effectiveness of marketing campaigns, adjusting approaches as necessary to achieve bus

Head of Growth Market, SMB

Telecom Argentina

Sep 2023 - Jul 2024 (11 months)

I lead the planning and execution of innovative strategies that drive growth and expansion in emerging and competitive markets. Focusing on business solutions, I lead a team of digital marketing, indirect sales, and customer care to ensure that our offerings not only meet but exceed our clients' expectations. Key Responsibilities: Develop growth strategies aimed at maximizing reach and profitability in the SMB sector. Analyze market trends and adapt market tactics to ensure competitiveness and continuous innovation. Forge and cultivate relationships with strategic partners and stakeholders, expanding our network of influence and collaboration. Oversee the implementation and effectiveness of marketing campaigns, adjusting approaches as nece

Gerente de Marketing e Inteligencia de Negocio B2B

Telecom Argentina

Nov 2021 - May 2024 (2 years 7 months)

Territory Manager

Autodesk

Jan 2020 - Nov 2021 (1 year 11 months)

Manage sales activities to generate revenue. Work with partners to create and execute business plans to meet sales goals: Building the business within the territory using a variety of sales techniques. Targeting potential customers and assessing opportunities for sales. Analysing competitor activities in the region and assessing opportunities for business development. Working to revenue targets and KPI’s as set by the Regional Sales Director. Networking with businesses in the territory and building relationships. Attending relevant industry events and conferences to build business. Working closely with other territory sales manager’s and national account managers. Communicate up-to-date information about new products and enhancemen

Profesor invitado

MindersGroup

Aug 2018 - Current (8 years)

I currently serve as a Professor of Platform Economics, specializing in the intersection of technology, digital markets, and economic policies. My academic and professional focus is on studying how digital platforms transform traditional markets and create new economic models. Areas of Specialization: Economic analysis of digital platform market structures. Regulatory and policy implications of platform-based economies. Development of strategies to address economic challenges in digital environments Business opotunities using IA

Channel Sales Manager, MCO - Latin America

Autodesk

Dec 2013 - Feb 2016 (2 years 3 months)

Manage sales activities of partners to generate revenue. Work with sales and partner teams to create and execute business plans to meet sales goals. Evaluate partner sales performance and recommend improvements. Educate partners about product portfolio and complimentary services offered. Address partner related issues, sales conflicts and pricing issues in a timely manner. Communicate up-to-date information about new products and enhancements to partners. Work with partners to develop sale proposals, quotations, and pricing. Special projects: Digital distribution roll-up, POSA Cards Region: Colombia, Venezuela, Ecuador, Central America & Caribbean Region.

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Business Development & Marketing Director

Competir

Apr 2012 - Nov 2013 (1 year 8 months)

Sales and product development for education solutions. Initiate marketing strategies and coordinate actions to influence the market, locate or propose potential business deals by contacting potential customers; discovering and exploring opportunities. Focus on closing new business deals by coordinating requirements; developing and negotiating contracts. Pipeline management. Identify trendsetter ideas by researching industry and related events, publications, and announcements. Reporting to CEO, my goal is to design and implement marketing strategies and plans that enable B2B and B2C business objectives. Development and implementation of marketing campaigns (on / offline), use of social networks, public relations and media relations to impro

Regional Marketing Manager, South Cone

EMC

Jul 2011 - May 2012 (11 months)

Leading south cone (Argentina, Chile and Perú) Marketing team, Direct and Channel Marketing activities. Public relationships and media management. Business development and sales support. Direct sales marketing: market analysis for core products, customer segmentation and strategy implementation to support sales team goals. Channel marketing: campaign design and co-implementation. Partner ecosystem support partner recruitment, readiness and training. Marketing Campaigns: Offline and online marketing campaigns creation and implementation, SEO, SEM and email marketing campaigns, focus on SMB market for partner demand generation. Social media: fostering EMC's south cone community. Public relationship management, media tours, and press confer

Regional Marketing Manager - Latin America

Red Hat

Jan 2008 - May 2011 (3 years 5 months)

Head of Latin America Marketing team reporting to regional Vice President. Direct, Channel and alliances marketing. Public relationships and advertising. Brand ambassador. Open source advocate. Sales support and business development. Sales support: supporting the regional sales teams on revenue achievement. Strategy and product training. Direct Marketing: Market analysis, customer segmentation and vertical offer identification. Lead generation. Channel marketing: partner readiness and recruitment, lead generation, alliances and sales support. Customer Roadshow and Partners Summit events. Online and offline marketing campaigns implementation (SEO, SEM and social media). Public relationships: media management, media tours, press conferences

Sr. Director Alliances , CGBU (Comms Global Business Unit)

Oracle Latin America

Jun 2007 - Dec 2008 (1 year 7 months)

Responsible for adding value to a company by extending its accounts to company partners. Responsible for managing, implementing, and deploying new business, partnerships and alliances to increase sales and industry reach. Work closely with Sales Directors to design, implement, analyze and deploy new business processes, Manage partner relationships to increase business and identify new opportunities for company partnerships, Track all business development activities, analyze quarterly progress and suggest new strategies based on findings. Build and maintain successful relationships with partners. Expand market intelligence of health benefits industry to drive business forward. Oversee workflows for partner accounts, manages partner communi

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Sr. Director Comms, Media and Utilities

Oracle Latin America Division

Jan 2002 - May 2007 (5 years 5 months)

Business Development: development activities for communications, utilities and media sales force to drive the new sales business for the company playing key role in the company bottom line. Marketing management and Customer Relationship activities: providing market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas. Create events based on product portfolio, drive sales campaigns in the vertical to create opportunities and long term revenue growth. Sales support: Drive increased revenue and profit to achieve regional growth. Planning and coordinating the implementation of business plans and the penetration of new markets. Support consulting team deploying complex projec

Industry Manager

Oracle Argentina

Jul 1998 - Dec 2001 (3 years 6 months)

Business development: Create new business opportunities. Alliances management for communications industry. Partner development & retention, Sales support. Represent Oracle at Industry forums and events. Public relationships. Sales Support: Solution sales at telecommunications enterprises at Argentina. Market development, pipeline growth for solutions in given territory through multi-channel approach, manage relationships for some of our major customer s in your area of expertise. Work collaboratively with all interdependent teams that you support and support you. Create a plan to cover your Vertical markets and support indirectly/directly through other channels. Product management: CRM.

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Marketing Manager

Naturgy Argentina

Dec 1996 - Jan 1998 (1 year 2 months)

Marketing manager, new customers campaigns, advertising, planning and execution.

Program Manager - Marketing

Telecom Argentina

May 1995 - Dec 1996 (1 year 8 months)

New products & services development, residential market. Advertising, promotion and campaign execution. Responsible for developing, tracking and managing the execution of the marketing programs plan. Work collaboratively with other marketing managers develop and execute a comprehensive and integrated marketing plan to increase market awareness and drive demand generation and lead development. Process reengineering: Billing and CRM.

Martin D'Elia

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