Juan Manuel Fuentes

Juan Manuel Fuentes

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Regional marketing manager
Bogota D.C., Colombia

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Jobs verified_user 0% verified
  • inDrive
    Regional Marketing Manager México and Central América (Tech)
    inDrive
    Mar 2023 - Current (3 years 8 months)
    • Lead and oversee 10 cross-functional teams spanning 8 countries, responsible for Out-of-Home (OOH), Below-the-Line (BTL), performance marketing, influencer marketing, and social media campaigns.
    • Develop and execute comprehensive marketing strategies aligned with the company's vision and objectives, resulting in a 3% increase in market share within the region.
    • Drive brand awareness, customer acquisition, and user retention through the successful implementation of targeted marketing campaigns, resulting in a 20% increase in user base year-over-year.
    • Effectively manage a multimillion-dollar marketing budget, optimizing resource allocation and ensuring maximum ROI across various marketing channels.
    • Foster
  • B
    Head of Sales & marketing (Retail)
    Bamboo Life
    May 2022 - Jan 2023 (9 months)
    • Create and execute commercial and Go-to-Market strategies for 5 categories in México, overseeing over 50 points of sale, and leading a team of 7 direct reports.
    • Manage and develop strategic relationships and alliances such as Liverpool, Sanborns and independent buyers
    • Oversee P&L forecasts and performance implementing solutions for revenue and sales growth.
    • Collaborate with the Marketing team for campaign development, new product launches and create alliances with Influencers and commercial partners, such as: BRUMA, Casa Elena.
    • Drive inventory control, analyzing supply chain operations, product purchasing and forecasting.
    • Own and drive client and supplier negotiations, including contract and pricing.
  • ZEISS Group
    Digital Account Manager (Vision Care)
    ZEISS Group
    Dec 2019 - May 2022 (2 years 6 months)
    • Create and implement commercial strategies and e-commerce channel development for 8 main products in 2 categories focused on channel growth, managing retailer accounts such as: Walmart, Sanborns and marketplace, Mercado Libre, overseeing a total 600 of points of sale.
    • Lead international negotiations with clients and suppliers in the United Kingdom, USA, Brazil, including contract terms and agreements.
    • Develop marketing campaigns and strategies through SEO, SEM initiatives for new product launch.
    • Supervise product packaging and commercialization process to increase purchase volumes.
    • Lead and manage business development activities and initiatives, including ROI estimation to achieve sales growth.
    • Drive p
  • Morera Grosso
    Sales & marketing Account Manager (Luxury Goods)
    Morera Grosso
    Feb 2018 - Nov 2019 (1 year 10 months)
    • Develop and implement commercial strategies in the point of sale for luxury high end goods, managing strategic account such as Palacio de Hierro, Liverpool and Pineda Covalin, overseeing a total of 170 points of sale.
    • Coordinate and plan training on luxury goods sales and crisis management.
    • Ensure KPI and sales objectives fulfillment, creating monthly performance reports.
  • M
    key account manager (Marketing)
    Merkea media SA de CV
    Feb 2017 - Feb 2018 (1 year 1 month)
Education verified_user 0% verified
  • P
    Piloto Comercial, Ingeniería aeroespacial, aeronáutica y astronáutica
    Protecnicas
    Jan 2014 - Dec 2015 (2 years)
  • Universidad del Rosario
    Bachelor of Arts - BA, Relaciones internacionales y asuntos exteriores
    Universidad del Rosario
    Jan 2010 - Dec 2014 (5 years)
    Skills: Estrategia de marketing
  • g
    frances b2, Estudios franceses
    geos montreal
Awards verified_user 0% verified
  • Z
    SEO
    ZEISSGOOGLE
    Feb 2022
    Certificación en Search engine optimization