Juan Hernandez

Juan Hernandez

About

Detail

Mexico City, Mexico
Contact Juan regarding: 
work
Full-time jobs
Starting at MXN18K/month ~USD1K/month
Flexible work
Starting at USD16/hour
groups
Networking

Timeline

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school
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Résumé

Jobs verified_user 0% verified
  • JoVE
    Marketing Manager
    JoVE
    Sep 2024 - Current (1 year 8 months)
    • Develop and optimize multi-channel PPC campaigns (Google, Facebook, LinkedIn, X), increasing lead generation and maximizing ROI. • Conduct data-driven keyword research and craft high-converting landing pages to improve click-through and conversion rates. • Implement SEO and targeted social media strategies to enhance brand visibility; provide regular performance insights to stakeholders.
  • JumpCloud
    Marketing Analytics Specialist
    JumpCloud
    Sep 2023 - Sep 2024 (1 year 1 month)
    • Designed and managed integrated marketing analytics processes, improving spend-to-revenue ROI by 40%. • Built standard reporting frameworks for productivity and attribution metrics; reduced reporting discrepancies and improved conversion tracking.
  • Globalization Partners
    Senior Social Media Specialist
    Globalization Partners
    Nov 2021 - Jun 2023 (1 year 8 months)
    • Created data-driven social strategies, increasing brand visibility by 93% and lead generation by 39%. • Optimized campaigns via Tableau and analytics tools, improving conversion rates by 12%. • Designed a comprehensive content framework that grew qualified leads by 50% and raised post engagement by 36%. • Additionally, applied sales management skills by overseeing various digital channels, including e-commerce, to develop strategies for optimizing consumer sales and enhancing overall performance in this area.
  • M
    Senior Digital Marketing Specialist
    Mercer (Marsh & McLennan)
    Jul 2019 - Oct 2021 (2 years 4 months)
    • Led global e-commerce enablement programs, delivering MarTech and social media training to 80+ marketers and agencies worldwide. • Generated multimillion-dollar sales-qualified leads through content personalization, SEO, and responsive design enhancements. • Established global social media and SEM teams, reducing acquisition costs by 18% and driving engagement rates 30% above industry averages.
  • essity
    Senior Digital Marketing Coordinator
    essity
    Jul 2018 - Jul 2019 (1 year 1 month)
    • Managed e-commerce and community engagement to increase online sales by 25% and social media engagement by 40%. • Optimized SEO, SEM, and inbound campaigns, leading to a 15% increase in website traffic and a 20% improvement in ROI on Facebook Ads. • Oversaw Salesforce implementations and integrations with Boomi CRM.
  • B
    Digital Marketing Manager
    Bayer Pharmaceuticals
    Aug 2015 - Jul 2018 (3 years)
    • Led multi-channel advertising (social & paid search), boosting online conversions by 28% and brand engagement by 30%. • Implemented SEO strategies that raised organic traffic by 35% and elevated search rankings. • Served as E-commerce solutions architect and Salesforce Marketing Cloud Specialist for major clients.
  • F
    Consultant
    Freelance Digital Marketing & Technologies
    Feb 2010 - Jul 2015 (5 years 6 months)
    • Provided end-to-end digital marketing services, including e-commerce development, marketing automation, and paid media optimization. • Increased brand visibility and conversion rates for diverse clients through data-driven social media, SEO, and PPC campaigns. • Collaborated with stakeholders to architect comprehensive digital transformations, including CRM and ERP integrations.
Education verified_user 0% verified
  • IAB Spain
    Marketing Masters
    IAB Spain
    Aug 2022 - Aug 2024 (2 years 1 month)
    Study Abroad in Marketing Masters
  • G
    Google Ads, Facebook Blueprint, HubSpot Inbound, Tableau Desktop Specialist, Google Analytics (GAIQ), SEMrush SEO Toolki
    Jan 2015 - Current (11 years 4 months)
Projects (professional or personal) verified_user 0% verified
  • JumpCloud
    AI Marketing Analytics Automation
    JumpCloud
    Sep 2023 - Sep 2024 (1 year 1 month)
    Spearheaded the implementation of AI-powered marketing analytics, leading to a 20% improvement in customer engagement and predictive performance. Led cross-functional teams across marketing, sales, and finance to drive scalable marketing strategies, improving operational efficiency by 35%.
  • Globalization Partners
    Customer acquisition strategies
    Globalization Partners
    Nov 2021 - Jun 2022 (8 months)
    Managed a multi-channel digital transformation project that optimized customer acquisition strategies and increased conversion rates by 25%. Designed and executed a comprehensive content marketing framework that enhanced lead nurturing efforts and contributed to a 50% increase in qualified leads.
  • M
    Data Analytics Training Sessions
    Mercer (Marsh & McLennan)
    Jul 2019 - Oct 2021 (2 years 4 months)
    Led company-wide training sessions on data-driven decision-making, empowering marketing teams to leverage analytics for performance optimization. Developed and launched a global marketing operations dashboard, providing executive leadership with real-time campaign performance insights and facilitating data-driven strategic planning. Collaborated with product and engineering teams to enhance automation processes, reducing manual workload by 40% and improving overall marketing productivity.