Juan Gomez MBA | Marketing Management | Growth Marketing | Digital

Sr. Product Marketing Manager Endoscopy & Endobariatrics - Andean Cluster

Boston Scientific

Mar 2026 - Current (8 months)

Own the strategic direction of the Endoscopy & Endobariatrics portfolio across the Andean Cluster (Colombia, Ecuador, Perú, Venezuela), with full P&L accountability. Define and execute growth and go-to-market strategies tailored to each market, aligned with regional dynamics and global priorities. Drive clinical adoption through close engagement with physicians and key stakeholders. Partner with Sales and cross-functional teams to ensure consistent execution and revenue growth. Leverage market insights to identify opportunities, strengthen the portfolio, and sustain profitable growth.

Business Development Endobariatrics - Andean Region

Boston Scientific

Jun 2025 - May 2026 (1 year)

Lead the Endobariatrics business across the Andean Region, defining growth strategy, portfolio priorities, and the market expansion roadmap. Drive adoption of innovative therapies through strategic stakeholder engagement and cross-functional leadership to deliver sustainable, profitable growth.

Achievements
• Drove Endobariatrics performance across the Andean Region to 123% vs plan.

Professor of Digital Strategy

CESA

Jul 2024 - Jun 2025 (1 year)

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Marketing and Sales Director

StaffingAbroadSAS

Jun 2024 - May 2025 (1 year)

Lead marketing and sales, defining growth and new business strategy for the U.S. market, as well as brand positioning and go-to-market strategy across the U.S. and Colombia.

Achievements
• Secured 5 new strategic clients, generating a $500K USD revenue pipeline.
• Led a brand repositioning, redefining the value proposition to accelerate commercial growth.

Marketing and Sales Director

Pan American Solutions

Oct 2023 - Feb 2024 (5 months)

Responsable de las áreas de marketing, ventas y operaciones de la compañía. Dirigir el relanzamiento de la marca y la estrategia de crecimiento y generación de leads. Liderar la estrategia de posicionamiento y gotomarketpara el mercado de US.
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• Aumenté las ventas de la marca en un 22% a cierre del 2023.
• Optimicé la experiencia del cliente y la atención al cliente.
• Lideré el lanzamiento de la página web enfocada en la experiencia del usuario.

Marketing & Sales Director

Pan American Solutions

Oct 2023 - Feb 2024 (5 months)

Led the end-to-end commercial strategy for the U.S. market, overseeing marketing and sales functions. Defined brand positioning and go-to-market strategy to accelerate revenue growth, demand generation, and customer experience.

Achievements
• Delivered 22% sales growth by year-end 2023 through strategic brand repositioning and disciplined go-to-market execution.
• Redesigned the customer experience and service model to support scalability, retention, and long-term growth.
• Led the launch of a customer-centric digital platform, strengthening demand generation and user engagement.

Board Member

Mintu App de Salud Mental

May 2023 - May 2025 (2 years 1 month)

Marketing Director

Lean Solutions Group

Jul 2022 - Oct 2023 (1 year 4 months)

Owned full P&L for the Lean Marketing and Creative Agency division, defining growth strategy, brand positioning, and the integrated marketing roadmap. Led strategic planning, resource allocation, and commercial execution to scale revenue, strengthen brand equity, and drive sustainable profitability.

Achievements
• Delivered 31% revenue growth by end of 2022 through strategic repositioning, disciplined P&L management, and execution of a scalable growth strategy.

Gerente Mercadeo & Comunicaciones (CMO)

Famisanar

Aug 2019 - Jul 2022 (3 years)

Responsable de las áreas de mercadeo, investigación de mercados y comunicaciones. Liderar estrategias de penetración y consecución de nuevos negocios. Dirigir la estrategia de inbound marketing, digital y generación de leads. Liderar las diferentes agencias de medios, creatividad y relaciones públicas.
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•Desarrollé la estrategia de consecución de leads, con tasa de conversión del 22% (+35.500 nuevos clientes).
•Premio Oro en el Festival de Media, -Categoría: Mejor Ejecución Local de Marca.
•Premio Oro en los Effie AwardsColombia -Categoría: Reputación Corporativa.
•Premio Bronce en los Effie AwardsColombia -Categoría: Producto y servicio para el cuidado de la salud.
•Aumenté el índice de top ofmind, del 7

Marketing & Communications Manager

Famisanar

Aug 2019 - Jul 2022 (3 years)

Led marketing, market research, and communications strategy, defining integrated demand generation and brand leadership initiatives. Directed media, creative, and PR agency ecosystem to drive growth, brand equity, and operational efficiency.

Achievements
• Generated 35,500+ new clients through a high-performance demand generation strategy, achieving a 22% conversion rate.
• Positioned the brand as #1 Top-of-Mind, increasing Top-of-Heart from 7% to 12%.
• Managed a USD 3.5M marketing budget, delivering a 30% improvement in cost efficiency.
• Earned Gold Effie and Festival of Media LATAM awards for brand execution and corporate reputation.

Jefe Marketing Digital

Famisanar

Jun 2019 - Aug 2019 (3 months)

Responsable de la creación del equipo de marketing. Crear la estrategia de marketing digital de la organización. Liderar la definición de canales de comunicación. Implementar herramientas de automatización de marketing y ventas. Liderar el cambio de lineamiento de marca.
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•Logré la implementación de Hubspot como herramienta transversal de marketing y ventas automatizando los proceso.
•Logré crecimiento del +200% de nuevas visitas a la web.
•Logré gestionar el cambio de imagen y percepción de marca en el mercado Colombiano.

Chief of Digital Marketing

Famisanar

Jun 2019 - Aug 2019 (3 months)

Built and scaled the digital marketing function from the ground up, defining the organization’s digital marketing and communications strategy. Established core channels, led brand guideline transformation, and implemented marketing and sales automation to enable scalable, data-driven growth.

Achievements
• Implemented HubSpot as the enterprise marketing and sales automation platform, enabling scalable lead management and performance tracking.
• Drove 200%+ growth in website traffic through digital strategy and channel optimization.
• Led a brand identity transformation, strengthening brand perception in the Colombian market.

Retail Planning

PUMA Group

Jun 2018 - Mar 2019 (10 months)

Defined and executed digital and commercial planning initiatives, integrating demand planning and pricing analytics to support revenue growth and data-driven decision-making. Aligned digital, commercial, and pricing levers to accelerate market performance and portfolio profitability.

Achievement
• Launched an influencer-led digital growth strategy, increasing platform reach by 43.7% and driving 15% sales growth across new collections and outlet channels.

Professional development

Career Break

Jun 2016 - Apr 2018 (1 year 11 months)

MBA - Class of 2018

MBA - Clase 2018

Universidad de los Andes

Jun 2016 - Apr 2018 (1 year 11 months)

Coordinador Servicios Internacionales

Fundación Cardiovascular del Oriente Colombiano

Mar 2015 - Feb 2016 (1 year)

Responsabledeliderarydesarrollarinvestigacionesdemercados.Crearactividadesdemarketinganivelinternacionalparaelposicionamientodemarca.
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•Desarrollé nuevas alianzas con cadenas hoteleras para mejorar la experiencia, buena percepción e imagen de marca.
•Lideré las estrategias para aumentar la satisfacción de los clientes y sus acompañantes de origen internacional, aumentando el volumen de preferencia por la FCV en un 35%.

International Services Coordinator

Fundación Cardiovascular de Colombia

Mar 2015 - Feb 2016 (1 year)

Led market research and insights to inform international marketing and brand positioning initiatives. Developed cross-border programs and partnerships to enhance brand perception and customer experience among international audiences.

Achievements
• Established strategic alliances with international hotel chains, strengthening global brand perception and patient experience.
• Increased preference among international clients by 35% through targeted experience and satisfaction strategies.

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Coordinador Marketing

Blu Logistics Latam

Mar 2012 - Oct 2013 (1 year 8 months)

Responsable de crear el departamento de marketing. Crear y ejecutar el plan de Marketing. Dirigir los eventos comerciales a nivel nacional e internacional (Estados Unidos, México, Panamá, Ecuador, China, Brasil). Logros
•Dirigí el lanzamiento de la nueva imagen corporativa.
•Dirigí la estrategia de posicionamiento (Social – Seo – Sem – web - App), aumentando 150% su tráfico.
•Creé el área de marketing en las sucursales internacionales de la compañía.

Marketing Coordinator

Blu Logistics Latam

Mar 2012 - Oct 2013 (1 year 8 months)

Built and led the marketing function from inception, defining the integrated marketing plan and supporting international commercial growth across multiple markets.

Achievements
• Led the launch of a new corporate brand identity, strengthening global brand consistency and market presence.
• Drove a 150% increase in digital traffic through an integrated digital positioning strategy.
• Scaled marketing capabilities across international subsidiaries, enabling localized execution aligned with global strategy.

Account Assistant

Repremundo

Jun 2011 - Mar 2012 (10 months)

Supported import and supply chain operations, coordinating import nationalization processes at key Colombian ports to ensure regulatory compliance and continuity of supply. Contributed to process optimization initiatives to improve operational efficiency.

Achievement
• Optimized import nationalization processes, reducing delivery lead times by 50% and improving supply chain reliability.

Asistente de Cuenta

Repremundo

Jun 2011 - Mar 2012 (10 months)

Responsable de Coordinar y supervisar las operaciones de nacionalización de importaciones en el puerto de Cartagena y Buenaventura. Logros
•Optimicé el proceso de nacionalización, mejorando los tiempos de entrega en un 50%.

Juan Gomez

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Juan Gomez

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