J

Juan Fernando Ruiz Castaño

About

Detail

Marketing Strategist | Brand Consultant | Growth, AI & 360° Marketing | Building Purpose-Driven Brands with Measurable Results
Antioquia, Colombia

Contact Juan regarding: 
Flexible work
Starting at USD30/hour
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Timeline


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Résumé


Jobs verified_user 0% verified
  • I
    Head of Innovation
    Ikonico Latam
    Aug 2021 - Current (5 years 3 months)
    As Head of Innovation, I lead the strategic design and development of a microlearning platform built to transform how sales and operations teams learn and perform across Latin America. Our product delivers actionable knowledge not just content through brief, personalized, gamified learning capsules, accessible via app or web platform, even on low-end devices or in areas with limited connectivity. My role brings together tech innovation, learning strategy, and business vision to help clients not only train but activate high-impact behaviors across their teams.
  • VCM
    Marketing and Sales Manager
    VCM
    Oct 2012 - Current (14 years 1 month)
    To inspire and empower brands to grow with purpose, innovation, and measurable impact. Strategic planning & brand positioning Digital marketing & growth strategies Digital transformation & AI-powered marketing Product launches & go-to-market strategies Influencer marketing & experiential campaigns Financial analysis for marketing decisions KPI management, executive reporting & budgeting Leadership across teams, agencies, and stakeholders
Education verified_user 0% verified
  • Universidad Eafit
    Magister
    Universidad Eafit
    Jan 2018 - Jan 2020 (2 years 1 month)
  • Universidad Eafit
    Especialización en Mercadeo
    Universidad Eafit
    Jan 2011 - Jan 2013 (2 years 1 month)
  • Universidad de San Buenaventura Medellín
    Administrador de negocios
    Universidad de San Buenaventura Medellín
    Jan 2005 - Jan 2010 (5 years 1 month)
Projects (professional or personal) verified_user 0% verified