Creative, strategic, and innovative, with over 8 years of proven experience in branding, advertising campaigns, art direction, and graphic design for brands. Graduate of the Escuela de Artes y Letras of Colombia, specializing in the conceptualization and execution of creative projects across various media and formats. Additionally, a university lecturer, mentoring and training future designers in branding, visual identity, and graphic arts.
My expertise includes:
✅ Branding & Visual Identity: Building and developing strong, cohesive, and distinctive brands.
✅ Art Direction: Leading creative teams in the conceptualization and production of pieces for film, advertising campaigns, and brands.
✅ Editorial & Advertising Design: Creating print and digital materials aligned with communication strategies.
✅ Creative Advertising Campaigns: Developing ATL, BTL, and TTL strategies, ensuring impactful and memorable messages.
✅ Packaging: Designing structural and visual packaging solutions.
✅ University Teaching: Lecturer specializing in graphic design, branding, visual identity, and graphic arts, contributing to the growth of new talent in the creative industry.
Passionate about the arts and digital media, with the ability to lead and execute projects that require innovation, strategy, and creativity under pressure. Always ready to take on great challenges and deliver disruptive solutions that connect with the target audience.
https://www.behance.net/juandrums28
