Bachelor of Business Administration and Marketing Major with focus on data analytics of the Universidad de Los Andes. Professional interests focused on the business intelligence and marketing areas. Experience in the creation and management of business intelligence dashboards, in data analysis to improve the marketing and sales decision-making, sales planning, team leading and the development of market research projects. Expert in strategic marketing, analytics models, statistical techniques, market research, and corporate strategy. Soft skills of critical thinking, assertive communication and result oriented.