Juan De Dios Mojica Armenta Strategic Communications | Social Media Strategies

CREATIVE STRATEGIST and CM

Founders Agency

Sep 2024 - Jan 2025 (5 months)

Planning and creating organic content for the MEXCLA Spotify and Mi Primer Escenario campaigns. Identifying opportunities within social trends. Community management on Facebook, Instagram, TikTok, X, and YouTube, as well as scheduling posts for Spotify Mexico, Chile, Argentina, and Colombia. Handling artist outreach and collaborations through their social media channels.

CONTENT and COMMUNITY

Lenom

Jun 2024 - Sep 2024 (4 months)

I actively developed and managed the brand's online community, fostering interaction and loyalty among followers. I implemented, monitored, analyzed, and optimized the social media strategy to maximize campaign effectiveness across platforms. I ensured smooth communication by responding to comments and direct messages on assigned accounts. Additionally, I conducted monthly competitive analysis and industry research, developed and managed content calendars, and produced high-quality photographic and video content to engage the audience.

ADVERTISING/MARKET and COMMUNICATIONS

PRODU

Dec 2023 - Jun 2024 (7 months)

Coverage of events such as press conferences, interviews, and others related to the fields of technology and advertising. Additionally, I develop content through newsletters with the aim of assisting the brands I collaborate with in their growth and positioning in digital media.

L

SMM/VIDEO EDITOR.

LA SAGA BY ADELA MICHA

Jun 2023 - Dec 2023 (7 months)

I was in charge of post-producing audiovisual materials for different social media platforms for the company. Additionally, I created news tracks for live programs and conducted research on political topics for the program's blog.

M

CONTENT CREATOR SR.

MARINERO MX

Feb 2023 - Jun 2023 (5 months)

I created a brand identity manual that defined the personality and values of the company, in order to establish consistent communication across all platforms. I followed a pre-established calendar to ensure a constant and relevant digital presence.

C

CONTENT CREATOR SR.

CONTENTS

Aug 2022 - Feb 2023 (7 months)

I worked as a manager of monthly social media content for 'Total Play', ensuring the planning, creation, and publishing of relevant and engaging content for the audience.

TREND HUNTER/COMMUNITY MANAGER.

FMG

Aug 2021 - Aug 2022 (1 year 1 month)

Organic content creator for the "Grupo Modelo" brand, taking inspiration from global social media trends, as well as tracking brand activations from other companies, to develop creative and effective content strategies in promoting the brand. Presented monthly reports to evaluate the impact and reactions obtained from the audience.

SOCIAL MEDIA MANAGER JR.

BIM

Jan 2021 - Aug 2021 (8 months)

Leader of the Social Media team, performing functions in the elaboration of content grids, approval of designs for social media, ensuring quality and consistency in the brand image. Participated in the development of digital marketing strategies.

B

GRAPHIC DESIGNER JR.

BLEEK

May 2020 - Dec 2020 (8 months)

Created audiovisual content for the digital catalog sales department of "Price Shoes," applying skills in the production and editing of audiovisual material to generate effective content that promotes the brand's products and services. Additionally, designed for other brands managed by the creative agency.

SOCIAL MEDIA MANAGER JR.

SMILERS

Aug 2019 - May 2020 (10 months)

Initial position as a graphic designer, thanks to performance and skills in the communication area, there was an opportunity to lead the creative team, taking on tasks in approving digital content and creating campaigns for social media.

Juan De Dios Mojica Armenta

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