Specialist with over 7 years of experience leading brand growth and digital marketing initiatives across Latin American and Canadian markets. Specialized in developing and executing B2B and B2C marketing strategies, with a strong focus on brand positioning, SEO, and performance-driven campaigns. Highly skilled in website development and optimization using Wix, Shopify, and WordPress, ensuring visually compelling, conversion-focused, and SEO-optimized digital experiences. Experience in branding, social media management, video and photo editing, and campaign storytelling. Bilingual in English and Spanish, with a deep understanding of Latino and Canadian consumer behavior, enabling effective cross-cultural marketing strategies and market expansion.