Juan David Fajardo Sr. Level Managing Director, Chief Commercial Officer,

S

CONSULTANT

Self- Employed

Oct 2023 - Feb 2025 (1 year 5 months)

Independent consultant assisting multinational companies in entering Colombia and other Latin American markets. Definition of company strategy, product portfolio, market analysis, pricing definition, Go to Market (defining distribution channels), negotiate commercial terms with clients (Distributors, Supermarkets, Pharmacies, Hard Discount, Traditional Channel, E-Commerce), support in legal and regulatory matters, helping to find local manufacturers and suppliers, and establish operations. Companies being advised: Fluvip: Marketing Technology multinational Colombia that develops software

Head of LATAM and Chief Commercial Officer

Natuera

May 2021 - Jun 2023 (2 years 2 months)

Initially Responsible to lead the Operations, the Commercial Strategy, enhance the ingredient and finished product portfolio, create the R&D, Marketing, and E-Commerce areas. Led the SaaS and HaaS business unit. • Directed a project to offer automated sales to cannabis stores in the US using a Hardware as a Service (HaaS) and Software as a Service (SaaS) business models with features such as: age verification and facial recognition, POS integration, and marketing and advertising modules. The solution helps improve customer experience, reduce retail operational costs, and comply with regulations. The first pilot was showcased in 11/22. (Kiosk Marketplace) • Launched the NatuEra Brand of CBD Wellness products in the US market with 26 skus.

Country Manager

Disan Colombia SA

Jan 2020 - May 2021 (1 year 5 months)

Responsible to lead a team of 150 employees, 9 direct reports and a full P&L with a budget of US$ 60 million. Tasked to grow the business and optimize processes. • Led a sprint project to optimize revenue from 06/2020 to 12/2020. Results obtained: acquired new customers, grew the # of products sold to customers, and increased number of closed won of opportunities in SalesForce. Due to its success, the pilot was extended to other countries and industries • Enhanced the Company´s portfolio to increase sales in the short term. I incorporated four new products with a sales potential of US$ 10 million per year. I analyzed more than 100 new products and left the process active in the Company. • Reduced SG&A by 17% to adjust operating income du

G

President

Genomma Lab International

Dec 2016 - Mar 2019 (2 years 4 months)

Oversee all aspects of business development initiatives, marketing and operations for Brazil, including providing leadership for a staff of 60 and overseeing a business unit generating $58MM in annual revenues. Tasked with growing the business including EBITDA and cash flow by re designing the marketing strategy, promoting local manufacturing, and achieving operational excellence. • After three years of decline, Genomma Brazil grew again in 2018 +11.9% versus 2017, while the market grew 4.4% (IQVIA). EBITDA grew +691% vs 2017 at 12% to Sales. In parallel, I improved Corporate Climate. • Opened Lojas Americanas, the top Personal Care Retailer in Brazil (+1,300 stores), with the majority of Genomma's portfolio. • Designed the M&A strategy

G

Country Manager

GENOMMA LAB COLOMBIA LTDA

Oct 2012 - Nov 2016 (4 years 2 months)

Proactively recruited to oversee all aspects of business development, marketing and operations for the Country, including providing leadership for a staff of 44 and business revenue of $49MM. Tasked to achieve the Company's financial objectives in revenue, gross margin, EBITDA, working capital, cash flow, and new product launches. • 2015 results included sales achievement of 124% to plan, 61.2% growth over 2014 and a 63% increase in EBITDA. • Successfully launched Tukol (cough syrup), Silk Medic (athletes foot OTC with #1 market share after one year of launch), Geno prazol (acid reflux), Lomecan (Candidiasis), and Unesia (nail fungus with #1 market share after 6 months of launch) • 2014 results included sales achievement of 103% to plan,

Partner & Alliances Business Manager

vmware

Oct 2011 - Oct 2012 (1 year 1 month)

Established and managed the distribution model and strategy for Colombia, Ecuador, and Venezuela. • Managed OEM Alliances with Dell, HP, IBM, Cisco, Symantec, and EMC. • Attained 121% of sales versus plan for 2012, including a 54% growth over 2011. • Increased the # of partners selling VMware solutions by 44% in the Andean Region. • Developed a rapid enablement program for the Top Partners of the North of Latin America (NOLA) Region by accelerating the training process at a reduced cost, allowing 65 partners, including OEMs to become certified (88% increase vs PY). This program allowed the Company to sell emerging technologies

Consumer Manager Mexico & North of LATAM

Imation

Jan 2007 - Dec 2010 (4 years)

Tasked to grow the Consumer Division and establish a business model in Mexico to introduce new products to the market through innovative business development initiatives. Managed a staff of 40 and held full P&L responsibility for the regions. • Grew sales 123%, gross margin 115% and direct operating income 132%, FY2010. Selected strategic distribution partners and key accounts in the region, hired a high-performance team of Key Account Managers, and developed specific marketing programs tailored to support each channel. • Turned around the Mexico operation that was yielding a negative operating income of $240K in 2007 into a positive operating income of $721K in 2008 by eliminated a local warehouse, establishing direct import sales to key

Regional Manager, North of Latin America and Sub-Sahara Africa

Imation

Jan 2005 - Dec 2006 (2 years)

General Manager Colombia, Central America and the Caribbean

Imation

Jan 2002 - Dec 2004 (3 years)

General Manager, Colombia and Central America

Imation

Jan 2001 - Dec 2001 (1 year)

Sales and Marketing Manager, North Cone

Imation

Jan 1999 - Dec 2000 (2 years)

Corporate Marketing Coordinator

Imation

Sep 1997 - Dec 2000 (3 years 4 months)

Consultant

Interbrand

Oct 1996 - Aug 1997 (11 months)

Juan David Fajardo

About

Detail

Timeline

Résumé