Juan David Alfonso Gelves

Juan David Alfonso Gelves

About

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CREATIVE AND STRATEGIC PROBLEM SOLVER Communications • Marketing • Copywriting • SEO • UX writing
Bogota D.C., Colombia

Contact Juan regarding: 
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Full-time jobs
Starting at USD3k/year

Timeline


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Résumé


Jobs verified_user 0% verified
  • Scorpion
    SEO Ranking Specialist | AI-Powered SEO | U.S. Franchise Growth Expert
    Scorpion
    Feb 2025 - Current (1 year 7 months)
    As an SEO Ranking Specialist, I develop and execute cutting-edge, AI-driven SEO strategies to increase online visibility, lead generation, and organic performance for U.S.-based franchise brands. I work across diverse sectors—including window treatments, dog walking services, and storage solutions, among others—delivering tailored search strategies that adapt to each industry’s specific audience and goals. From smart keyword research to performance analytics and cross-functional collaboration, I bring a data-informed, results-first mindset to every campaign. I thrive in dynamic, collaborative environments where innovation meets precision, and where impactful SEO fuels business growth. What I do: - Design and implement AI-powered SEO str
  • C
    YOUTH PROGRAM DIRECTOR & LEADERSHIP DEVELOPER
    Confra Unicentro
    Jan 2022 - Jul 2024 (2 years 7 months)
    Director of youth programs and leadership training. Led, planned, and executed outreach strategies, leadership training, and growth initiatives for three youth Christian groups within the organization, targeting ages 11 to 25. The goal was to mentoring and help young people navigate the complexities of adolescence and early adulthood, fostering character growth and their faith journeys to become mature Jesus disciples. I also managed a large number of volunteers. - Conducted analysis on youth (user) needs, preferences, and behavior patterns to create relevant and engaging content tailored to them. - Designed user journeys to understand each individual's stage in their spiritual development and determine the most effective support and eng
  • VMLYR
    Senior Copywriter
    VMLYR
    Jul 2019 - Dec 2021 (2 years 6 months)
    - Developed and executed creative and effective communication strategies for clients like Banco Itaú (finance) and Movistar (telecom) to enhance user engagement and brand visibility. - Crafted clear, concise briefs to align teams on project goals and deliverables. - Analyzed user and customer pain points to inform design decisions and improve user experiences. - Conducted competitive benchmarking to identify industry trends and opportunities. - Mapped user journeys to understand user behavior and create tailored content strategies. - Interaction design for landing pages to optimize user engagement and conversion rates. - Created compelling email marketing campaigns that drove user action and retention. - Developed dynamic social media strat
  • CPCgroup
    Creative Director
    CPCgroup
    Jan 2018 - Jul 2019 (1 year 7 months)
    - Led the creative team across two agency locations, providing conceptual and strategic direction to cross-functional teams, including copywriters, designers, engineers, researchers, editors, and community managers. Ensured seamless collaboration and cohesion among teams to deliver high-quality and effective digital products. - Drove creative strategy in pitch processes to successfully win new business opportunities, developing compelling, user-centered concepts that resonated with potential clients. - Developed comprehensive 360° campaigns with a focus on digital strategies such as social media, email marketing, landing pages, and CRM, ensuring a user-centric approach and consistent brand messaging across all touchpoints. - Mentored and gu
  • CPCgroup
    Sr Copywriter
    CPCgroup
    Apr 2017 - Dec 2017 (9 months)
    • Conceptualized and crafted creative 360° campaigns for major clients, including Kimberly Clark Professional (Andean Region), Atlantis Plaza, Kotex Digital, Kimberly Clark Professional (LATAM), and Spectrum Brands (Varta, Remington Men, Remington Women, Black+Decker), seamlessly integrating ATL and BTL strategies to drive brand engagement and user action. • Collaborated with cross-functional teams of designers, developers, and strategists to create cohesive, user-centric content that aligned with broader business goals. • Contributed to new business acquisition efforts, developing compelling content and storytelling that resonated with potential clients and stakeholders. • Presented campaigns and content strategies to clients and key de
  • CPC agencia
    Junior Copywriter
    CPC agencia
    Jan 2015 - Dec 2016 (2 years)
    • Conceptualized and crafted creative 360° campaigns for major clients, including Kimberly Clark Professional (Andean Region) and Atlantis Plaza. • Collaborated with cross-functional teams of designers, developers, and strategists to create cohesive, user-centric content that aligned with broader business goals. • Presented campaigns and content strategies to clients and key decision-makers
Education verified_user 0% verified
  • Crehana
    Carrera en Marketing Digital, Marketing
    Crehana
    Jan 2020 - Dec 2021 (2 years)
  • Brother Ad school
    Diolomado en Creatividad - Dirección de arte I Copywriting, Publicidad
    Brother Ad school
    Jan 2019 - Dec 2019 (1 year)
  • Brother Escuela de Creativos
    Diolomado en Creatividad - Dirección de arte I Copywriting, Advertising
    Brother Escuela de Creativos
    Jan 2019 - Dec 2019 (1 year)
  • G
    Fundamentos de Marketing Digital, Publicidad / Marketing
    Google garage digital
    Jan 2017 - Dec 2017 (1 year)
    El curso Garage Digital de Google cubre diversos temas de marketing digital incluyendo buscadores, e mail marketing, redes sociales, display, videos, comercio electrónico y analítica web.
  • G
    Fundamentos de Marketing Digital, Publicidad / Marketing
    Google garage digital
    Jan 2017 - Dec 2017 (1 year)
    El curso Garage Digital de Google cubre diversos temas de marketing digital incluyendo buscadores, e mail marketing, redes sociales, display, videos, comercio electrónico y analítica web.
  • G
    Certificado en Marketing Digital, Marketing y Publicidad
    Google iab spain
    Jan 2016 - Dec 2016 (1 year)
    Curso de Google y el iab Spain sobre nociones fundamentales de Marketing Digital.
  • C
    Fundamentos en teología bíblica, Teología/Estudios teológicos
    Centro de Entrenamiento Biblico de Colombia
    Aug 2009 - Jun 2011 (1 year 11 months)
    Un programa de 3 años sobre fundamentos de teología y ministeriales. El curso incluía temas como: - Ética ministerial - Misiones - Mayordomía - Panorama del Antiguo Testamento - Panorama del nuevo testamento - Cristología - Evangelio de Juan - Liderazgo - Historia del avivamiento - Entre otros
  • C
    Fundamentos en teología bíblica, Theology/Theological Studies
    Centro de Entrenamiento Biblico de Colombia
    Jan 2009 - Dec 2011 (3 years)
    Un programa de 3 años sobre fundamentos de teología y ministeriales. El curso incluía temas como: - Ética ministerial - Misiones - Mayordomía - Panorama del Antiguo Testamento - Panorama del nuevo testamento - Cristología - Evangelio de Juan - Liderazgo - Historia del avivamiento - Entre otros
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • I
      Oro en ICSC RECon Latam
      ICSC RECon
      Aug 2017
      Premio a mejor campaña de Marketing Social para Atlantis Plaza Centro Comercial.
    • F
      Grand Prix Cristal Fip 2017
      Fip Festival
      Aug 2017
      Atlantis Para la Guajira - Marketing Social
    • F
      Plata en la categoría Radio para el cliente Kimberly Clark Professional.
      Fepi Festival de la publicidad independiente
      Oct 2016
      Plata en la categoría Radio para el cliente Kimberly Clark Professional. Ref, tu camiseta tiene sentimientos.
    • F
      Plata en la categoría Radio para el cliente Kimberly Clark Professional.
      Fepi Festival de la publicidad independiente
      Oct 2016
      Plata en la categoría Radio para el cliente Kimberly Clark Professional. Ref. 2 Tu vestido tiene sentimientos.