Juan Cruz Fornasari

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SR. REGIONAL MARKETING MANAGER

MONSTER ENERGY LATAM SOUTH

Oct 2023 - Current (1 year 8 months)

• Head of Marketing Operation in LATAM South Region (Brand, Trade, Events, Digital & POS). • Development of regional 5 years Strategic Business Plan. • Management of Commercial Incentives with Sales Teams & Partner Bottlers. • Development and Management of Regional Athletes, ambassadors, and influencers. • National & international partnership & relationship with Sponsorships. • RESULTS SOV: BR: 47.8 / ARG: 58.6 pts / UY 79.6 / PY: 78.4 – Market Leaders in all values.

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REGIONAL MARKETING MANAGER

MONSTER ENERGY ARGENTINA,

Oct 2020 - Oct 2023 (3 years 1 month)

• Head of Marketing Operation in Region: Trade, Digital & Brand Marketing. • Development of Strategic Business Plan. • Annual Trade & MKT Budget management. • Management of Commercial Incentives with Sales Teams & Partner Bottlers. • Development and Management of Regional Athletes, ambassadors and influencers. • Planning and Execution of Regional events: Dakar, MXGP, MotoGP, Formula 1, Lollapalaooza, Primavera Sound. • Local an international partnership & relationship with Sponsorships. • NPD – Plans and Campaigns Launch with digital & PR: Ultra Sunrise, Ultra Paradise, Ultra Watermelon, Valentino Rossi VR46. • RESULTS: ARG: SOM 54 pts / SOV 53.5 pts – Market Leaders in ARG, UY, PY.

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MARKETING MANAGER

Monster Energy

Sep 2018 - Oct 2020 (2 years 2 months)

• Development of Argentina Marketing Team: Agencies Structure, Trade Marketing & MAT Team. • Annual Budget management. • Leadership, growth, and development of team capabilities. • Execution of Commercial Incentives with Sales Teams & Partner Bottlers • Development and Management of Strategic Athletes, ambassadors, and influencers. • Planning and Execution of Events: UFC, Skate Summer Tour, MXGP, MotoGP, WSL, Rip Curl Pro Snow, BJ Baldwin. • NPD – Plans and Campaigns Launch with digital & PR: Monster Energy Green, Ultra and Mango Loco. • RESULTS: ARG: SOM 37.1 pts / SOV 34 pts – Market Leaders in ARG.

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MARKETING SENIOR BRAND MANAGER

HONDA MOTORS Chile,

Jun 2017 - Sep 2018 (1 year 4 months)

• Development and Execution of Marketing 360 Plan & Creation of plans for Consumer Reinforcement • Reinforcement of Company Commercial strategy with P&L Impact • POS Management and brand execution • Leader in development for LATAM content campaigns • Media Plan analysis and execution with PR & OOH campaigns

TRADE MARKETING SENIOR MANAGER

Adidas Group

Jul 2016 - Jun 2017 (1 year)

• Team Manager for MKT Controllers, Analysts and Agencies • New Adidas Group Brand launch leader • Strategic planning and execution for Adidas and Reebok MKT plan • Negotiation with KAMs and Regional Suppliers • Country reporter to global HQ

TRADE MARETING VISUAL MERCHANDISING MANAGER

Adidas Group

Jan 2016 - Jun 2016 (6 months)

• Responsible for Merchandising Team (21 members) • Launch of REEBOK brand in Argentina • Team leader in "OWN THE PITCH" project 2016 – Business Analysis • Management of Strategic KAM

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MARKETING STUDENT BRAND MANAGER SENIOR

Red Bull Argentina SRL

Nov 2011 - Jan 2016 (4 years 3 months)

• Student Brand Managers Leader • Plan, Control and Execution of Consumer Collecting Program • Development of team capabilities for internships • MKT Events planning and execution: Skate Arcade, Manny Mania, Dakar, Formula 1 Show Run, MotoGP, Soapbox and X Fighters Jams

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ENTREPERNEURSHIP TEXTILE PROJECT

GALOIS CLOTHING

Aug 2010 - Jul 2013 (3 years)

• Development of business responsible to produce textile for important companies: Un Techo Para Mi País, Dow AgroSciences, Good People, Quicksilver.

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Coordinador

Un Techo para mi País

Juan Cruz Fornasari

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Juan's behavioral traits
Juan's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.