Juan Camilo Renza Potes

I am a Senior UX/UI and Visual Designer with 6+ years of experience building clean, intuitive, and scalable digital products. Coming from a multimedia engineering background, I focus on the intersection between deep user needs, solid business goals, and high-quality visual execution.

What I bring to the table:

Product & Systems Thinking: I build comprehensive design systems from scratch and use atomic design principles to simplify complex user flows.

High-Impact Design: From crafting the digital app for a major US newspaper at Wizeline, to reshaping nationwide healthcare access with DoctorSV at Applaudo.

Leadership & Strategy: Managed the design department at MeltStudio, leading UI/UX efforts across multiple international projects with a strict product-focused approach.

Web & Brand Translation: Led the website redesign for Design Pickle’s rebranding, delivering scalable component libraries and global styles.

I focus on doing work that makes sense—interfaces that are easy to navigate, visually sharp, and genuinely useful.

🛠 Toolkit: Figma, Framer, Webflow, Adobe Creative Suite.

Let's connect and build something great!
📧 juancamilo.renza@gmail.com | 📞 +57 3202171618