Juan Avellaneda
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Strategy Manager
Bogota D.C., Colombia
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Résumé
Jobs
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Strategic Director - Mexico & ColombiaAd In PublicidadOct 2020 - Current (4 years 9 months)- Responsible for the growth of Ad In Publicidad.- BCo-FounderBloom 4 AllMay 2020 - Oct 2020 (6 months)
- Strategic DirectorAd In PublicidadMay 2018 - Sep 2020 (2 years 5 months)- Oversee the planning, development, and execution of marketing and advertising initiatives of the agency’s different brands. - Integration of all areas to achieve the KPIs proposed in each of the strategies raised to customers.
- Creative DirectorAd In PublicidadOct 2015 - Apr 2018 (2 years 7 months)- Leading a team with which we seek to solve the main marketing problems for brands of mass consumption and B2B.
- Account ManagerBig Fish Marketing & AdvertisingFeb 2015 - Sep 2015 (8 months)- Responsible for coordinating BTL, digital strategies and budgets
- TeacherPolitécnico GrancolombianoJan 2015 - Dec 2015 (1 year)
- Creative Team LeadBig Fish Marketing & AdvertisingApr 2014 - Feb 2015 (11 months)- Creative and Strategic leader
- Senior CopywriterDelawareDec 2013 - Mar 2014 (4 months)- In charge of leading the creative strategies for Claro. - Development of social media content and brand portals. - Conceptualization of digital campaigns with web and app development.
- CopywriterBig Fish Marketing & AdvertisingSep 2013 - Dec 2013 (4 months)- Content Strategies Creation
- CopywriterAd In PublicidadJan 2012 - Dec 2012 (1 year)
- Marketing ManagerSeguros CapitalJun 2010 - Jan 2012 (1 year 8 months)- Development of the company’s organizational structure, corporate image change, commercial department structure, creation of digital campaigns.
- Strategic DirectorInprosaludNov 2009 - Apr 2010 (6 months)- Participated in the creation of this great company and the planning/strategy of markets for centers in all cities.
- CAdministrative DirectorCampaj Ltda.Jan 2009 - Nov 2009 (11 months)- Creation of the business, with previous studies of the city to which we would arrive, being Villeta the chosen
- Administrative Director Texaco 37TexacoMay 2008 - Jan 2009 (9 months)- Personnel management, incentive campaigns to officials, customer search, and alliances.
- CAdministrative AssistantCentro de Diagnostico AutomotrizFeb 2008 - May 2008 (4 months)- Customer service, receipt of documents, billing and daily closures.
- Administrative AssistantSeguros CapitalJan 2007 - Jan 2008 (1 year 1 month)- Customer service, receipt of documents, billing and daily closures.
Education
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- Master in AdvertisingEscuela Superior de Diseño BarcelonaNov 2019 - Dec 2020 (1 year 2 months)
- Finance for Non-financial peoplePontificia Universidad JaverianaMar 2019 - Jun 2019 (4 months)
- Data Science, Data ProcessingUdemyJan 2018 - Jun 2019 (1 year 6 months)Data Science step by step through real Analytics examples. Data Mining, Modeling, Tableau Visualization, Data Preparation and communication!
- Social Media: Communication, Data and BusinessMiami Ad SchoolJan 2016 - Dec 2016 (1 year)
- Marketing DiplomaSmartbeemoJan 2015 - Dec 2015 (1 year)
- Marion County Community Technical and Adult Education CenterEnglish ESOL, EnglishJan 2013 - Sep 2013 (9 months)
- BDigital CultureBrother Ad schoolJan 2013 - Sep 2013 (9 months)
- Marketing and AdvertisingPolitécnico GrancolombianoJan 2007 - Sep 2013 (6 years 9 months)