Juan Antonio Gonzalez Castillo Innovation Marketing Manager

Innovation Marketing Manager

The Kraft Heinz Company

Nov 2022 - Current (3 years 7 months)

• Design, improve and own the innovation process. • Drive growth in core business and innovation anticipating consumer/retailer needs. • Drive the development of successful Consumer Centric Renovation. • Innovation and Brand Equity Strategies. • Drive execution of key brand and commercial initiatives. • New category innovation and Consumer Knowledge. • Category Insights & Market Trends • Agile Innovation.

Brand Manager - Chocolates Turin

Mars

Apr 2019 - Nov 2022 (3 years 8 months)

• Leads innovation in Turin Business. • Develops Brand reviews providing performance, diagnostic and recommendations to achieve the established targets. • Marketing Innovation and Media Strategic Plan. • Collect and analyze segment, consumer, and brand data. • Execute communication strategy, and lead media plan development and production. • Control and monitoring Media and Creative Local agencies. • Product Development. • 1 to 5 years ahead Innovation pipeline planning. • Marketing brand plan & innovation activities. • Portfolio implementation and co-creation with customers and sales teams. • Produce & manage campaigns

Import & Export Coordinator

Mars

Mar 2018 - Mar 2020 (2 years 1 month)

• Lead the Mars Wrigley international trade merger project • Performance management processes of the foreign trade logistics Supply chain • Implement the administration and operation processes in international logistics

D

Foreign Trade Specialist

Diehl Controls

Mar 2015 - Mar 2018 (3 years 1 month)

• Coordination of maritime, land and air imports from origin (Asia, Europe, USA) • Audit of foreign trade operations

A

Foreign Trade Coordinator (in-house)

Aernnova Mexico

Nov 2014 - Mar 2015 (5 months)

G

International Trade Analyst

Grupo Prasad

Jul 2014 - Mar 2015 (9 months)

Juan Antonio Gonzalez Castillo

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