Juan Andres Sime Andrade Senior Graphic Designer | Art Director | Digital Brand

Diseñador digital

Angie Bru Trabajar en Alemania

Dec 2023 - Jan 2025 (1 year 2 months)

I managed social media, proposing digital marketing strategies for social media, and designed several graphic pieces for all the channels where the brand was present, from social media, website, pop material and stationery.
Here I developed the brand's branding to help its positioning and growth of its visual identity.

A

Director de arte

Agencia de comunicaciones Broders SAC

Jun 2022 - Current (4 years 5 months)

In my current role at Broders Agency, I apply my knowledge of art direction, design, and branding strategies to deliver impactful visual solutions. As part of a talented creative team, I lead projects and ensure the execution of attractive and effective designs. My strategic approach is focused on developing strong and authentic brand identities, conveying the right message through each design. My experience allows me to contribute to the effective positioning of our clients' brands in the market, presenting a meaningful connection with their audience and fostering sustainable growth. At the Broders agency, I work so that brands stand out and reach new horizons.

Brand Strategist

Selfemployed

Apr 2022 - Current (4 years 7 months)

I offer a comprehensive marketing service for growing companies, technology startups and independent professionals with innovative branding strategies, growth hacking, advertising, graphic design, all through a consultancy. My differential value lies in my ability to create solid and authentic brands, implement effective growth strategies and provide a personalized approach based on continuous support for my clients. I work alongside a team of specialized experts and a combination of creativity and data analysis that complement me in order to help my clients stand out in the market, increase their visibility and achieve tangible results in their growth and business success.

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Analista de marketing y diseño

Panadería San Jorge SA

Feb 2021 - Mar 2022 (1 year 2 months)

- Design and diagram of multiplatform communication pieces.

- I make a visual Key for each product line of the brand.

- I participate and support the creative proposals for the internal client.

- I manage content for social networks.

- I manage and administer the ecommerce of the brand.

- I monitor and coordinate with other areas the execution of projects.

- I perform market analysis interpretation.

- I am in charge of supervising the correct use of the brand's identity in all its graphic manifestations.

Skills acquired: Project management.

Senior Graphic Designer

Universidad San Ignacio de Loyola

Jun 2020 - Jan 2021 (8 months)

- Design and diagram multiplatform communication pieces.

- Create visual Key for each product line of the brand.

- Coordinated with the team the tasks to be carried out.

Skills acquired: Execution of remote work and synergy between the team.

Consultor de diseño y gestión de marca y marketing digital

Autónomo

Sep 2019 - Jun 2020 (10 months)

Work for small and medium businesses where you do:

- Brand consulting and audit.

- Digital marketing strategies.

- Creation of corporate identity.

- Websites.

- POP pieces.

Branding Coordinator

Motorola Mobility a Lenovo Company

Jun 2017 - Oct 2018 (1 year 5 months)

- Lead the Social Media Content strategy to position the brand as a benchmark in social networks.

- Supervised the production of KV, photos, videos and retouching.

- Optimized and managed the budget for new product launch events.

- Plan and direct the communication strategy to build and position the brand.

- Coordinate sponsorships and select influencers.

- Aligned the needs of the commercial team with those of marketing and agencies (suppliers) for negotiations, agreements, validations, development and implementation of communication.

- Prepared and analyzed reports on brand results.

- Evaluated and hired event producers, merchandising companies, printers and any

Graphic Design Specialist

Motorola

Mar 2015 - May 2017 (2 years 3 months)

- I designed, diagrammed or animated multiplatform communication pieces.

- Created visual Key for the brand.

- Participated and supported the creative proposals for the internal client.

- Supervised productions.

Skills acquired: Learn brand positioning and marketing strategies, packing design, retail design, Branding.

Contract Graphic Designer

McCann Lima

Mar 2014 - Mar 2015 (1 year 1 month)

- Towards visual Key for campaigns of different accounts.

- Develop creative campaigns with the art and writing team.

- Prepared files for pre-press.

- Supervice production of photos, videos and retouching.

- I did photo retouching and photomontages.

- I saw accounts like Cusqueña, Coca Cola, Inka Cola, Wong, Cencosur, among others.

Skills acquired: Creative process techniques, multidisciplinary teamwork and work under pressure.

Contract Art Director

Grupo La República Publicaciones

Sep 2012 - Feb 2014 (1 year 6 months)

- Develop creative campaigns with the art and creativity team.

- Design and diagram multiplatform communication pieces.

- Created visual Key for the different products of the brand.

- Participated and supported the creative proposals before the internal client.

- Coordinated and managed the team's time in the tasks to be carried out.

- Supervise the production of photos, videos and retouching.

- Managed content for social networks.

Skills acquired: Art Direction, Project Management and Personnel Management.

Contract Graphic Designer

Grupo La República Publicaciones

Jul 2011 - Sep 2012 (1 year 3 months)

- Design, diagram multiplatform communication pieces.

- Created visual Key for the different products of the brand.

- Participated and supported the creative proposals for the internal client.

Skills acquired: Photo retouching and file optimization for pre-press.

Independent Graphic Designer

freelance

Jan 2011 - Jul 2011 (7 months)

Work for small businesses where you do:

- Creation of corporate identity.

- Websites.

- POP pieces.

Skills acquired: Financial responsibility, self-discipline and time management.

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Head Graphic Designer

Titan Medios Visuales

Jan 2010 - Jan 2011 (1 year 1 month)

I created my own graphic design agency where I provide corporate identity and corporate video recording services.

Skills acquired: business knowledge, budget management and client portfolio management.

T

Graphic and Creative Designer

Tactica BTL Agency

Oct 2009 - Aug 2010 (11 months)

- Design graphic proposals for BTL actions aimed at a specific audience.

Skills acquired: knowledge in BTL advertising, consumer analysis, photo retouching.

Senior Graphic Web Designer

Ingenia Soluciones

Jul 2008 - Aug 2009 (1 year 2 months)

- Create websites and landings in html and Flash.

- Towards high impact flash presentations.

- I had accounts like Interbank, Celima and Alicorp.

Skills acquired: HTML web design, FLASH animation, concept and prototyping, UX / UI design

Graphic Design Assistant

Taller

May 2007 - Dec 2007 (8 months)

Here I started my internship as a graphic designer, learning about corporate identity and directly assisting the art director.

Skills acquired: knowledge of corporate identity, photography, retouching, prepress and Branding.

Juan Andres Sime Andrade

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Juan Andres Sime Andrade

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