Juan Allegri

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Senior Performance Marketing Manager

Society Brands

Jan 2023 - Jan 2026 (3 years 1 month)

Owned end-to-end paid acquisition strategy across Meta, Google, and native channels with direct revenue accountability.Key Impact:Directed ~$40M in paid media over 2 yearsScaled ecommerce revenue from $800K → $2.4M/monthIncreased blended MER from 2.3 → 3.7 within 9 monthsReduced blended CAC by 22–35% through structured optimizationBuilt creative testing system launching 30–50 new assets per monthImplemented full-funnel segmentation improving CVR by 19%Developed budget pacing and revenue forecasting modelsIntegrated AI-assisted iteration cycles to accelerate testing velocityCore Responsibilities:Cross-channel budget allocation & pacingDemand creation vs demand capture strategyRevenue forecasting & executive reportingSmart bidding & Performan
Paid Media Strategist

Launch Potato

Jan 2023 - Nov 2023 (11 months)

Managed native acquisition campaigns across Taboola and Outbrain with full CPA and lead quality ownership.Key Results:Reduced CPA by 31% through bid restructuring & audience segmentationIncreased qualified lead volume by 45% without increasing spendImproved CVR by 27% via funnel alignment optimizationImplemented predictive performance modeling for scale stability
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Paid Media Specialist

Helevate

Jan 2020 - Jan 2022 (2 years 1 month)

Executed and optimized paid acquisition campaigns across Meta and Google for DTC and lead generation clients.Key Contributions:Launched and optimized 100+ campaignsImproved ROAS by 15–25% through structured testing frameworksBuilt automated reporting dashboards for multi-client visibilitySupported creative testing and landing page optimization initiatives

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