Josh Swissman  new_releases

Founding Partner of The Strategy Organization, a modern boutique consulting firm specializing in the gaming and hospitality industry. Focused on developing strategies that drive meaningful results, enhance customer loyalty, and create unique experiences. As a Founding Partner, I provide strategic guidance, recommendations, and data-driven insights to organizations to create a robust and implementable marketing plan that will generate a competitive advantage.

Visionary and transformational Marketing Executive with 15 years of P&L experience, leading 20 asset portfolio organizations with direct oversight of budgets of $50M+. A successful track record of developing ambitious strategies to elevate profit by implementing marketing technology and continuous improvement initiatives to position organizations for growth, optimization, and increased consumer loyalty. Highly adept at leading marketing organizations and building high-performing teams with passion, diplomacy, and swiftness. Endorsed for a keen ability to solve complex issues, take action, and drive results.

• Consistently deliver industry-leading results: Developed and implemented a marketing strategy and processes to maximize revenue growth and profit, consistently exceeding sales goals YOY, and reducing marketing costs. Improved overall operating margins by achieving a 10% reduction in reinvestment rate while consistently gaining local market share.

• Innovative & entrepreneurial spirit: Spearheaded the strategy, development, and implementation of a new business unit with key stakeholders to launch the MGM Resorts Online Gaming Division on the Isle of Man, expanding global reach and market share.

• Leveraged scale & delivered industry-leading results: Built a collaborative centralized marketing organization, breaking down silos, streamlining and automating companywide processes, leveraging scale, enhancing operational effectiveness, and reducing costs. This increased customer engagement, the ability to leverage and develop human capital across various properties, and enhanced customer spend through visibility of the portfolio.