Jose Luis Mercado Roman

B

Affiliate Marketing Manager

Betway Group

Mar 2021 - Current (4 years 5 months)

M

Founding Partner / owner

Motormania.com.mx

Aug 2020 - Nov 2022 (2 years 4 months)

- We do content for our Website, Radio Program, partners, etc.

M

Freelance, Localization and Translation Specialist

Mother Tongue

Nov 2019 - Nov 2022 (3 years 1 month)

- Successful Localization and Translation projects for one of the biggest sports leagues in the world. - Thanks to my successful rate, I got other big sports brands to manage their Localization and Translation projects.

F

Country Manager/ México

Fans-League

Sep 2019 - Mar 2020 (7 months)

- Contact, negotiate and close content partnerships with the main media in Mexico. - Contact, negotiate and close content contracts with Excelsior, MedioTiempo, Goal.com, ESTO - Contact, negotiate and close a content contract with MSN (Microsoft) globally for our app. Contact, negotiate and close contracts with sports leagues such as Liga Mexicana del Pacífico (LMP) and Liga Mexicana de Beisbol (LMB). ● Contact, negotiate and close contracts with new clients / sponsorship partners (monetization) such as GNP and Grupo Caliente. ● Raise KPIs for our app from scratch to 60K in two months

Digital and Editorial Director

Notmusa

Dec 2016 - Aug 2019 (2 years 9 months)

- Reach the annual budget assigned each of the years for our editorial. - More than 30 million pesos obtained with all the publications (10 products) in programmatic. - Create a healthy work environment, where, thanks to the implementation of changes in the day to day strategy, the team could work in better conditions, thereby achieving better results. Build a multi-area strategy so that marketing, sales and the editorial team could have the best synergy and reach the goals requested by the owner of the company, something that resulted in more printed covers sold to clients, as well as better numbers in earnings with digital products. ● In just two months we managed to raise TVNotas traffic from 28 million pageviews to an average of 43 mill

M

Editorial Director in charge of LATAM content

Motorsport.com, Inc.

Oct 2014 - Sep 2019 (5 years)

● Start the page from scratch and reach more than 22 countries throughout the Continent and Spain. ● Create editorial strategies to achieve more than 4 million Page Views monthly. ● Be the reference website for motor sport information on the continent. ● Start social networks from 0 and now have 318 thousand (likes) and 317 thousand (followers) on FB, while on Twitter with 78 thousand followers. ● Negotiate and close advertising contracts with brands such as Shell, Esso, Ferrari, among other brands. ● Contact, negotiate and close a content contract with MSN (Microsoft) for worldwide distribution of content.

Senior PR and Social Media Account Executive

Extreme Productions

Sep 2014 - Mar 2022 (7 years 7 months)

- Get 1M Spanish-speaking followers per year on the Chelsea FC (Premier League) FB after receiving the account with only 500K global followers in Spanish, and place it in more than 5M within four and a half years. - Open the Twitter account from 0 and now have it in 83K followers, without having relevant Latin or spanish players in the team. - Get national and international media such as Récord, MedioTiempo, El Universal, Excélsior, Televisa Deportes, TV Azteca, Yahoo, Marca, AS, among others, to publish our content on their off and online publications as well as their Social media account

Editorial Director

ESPN

Sep 2014 - Oct 2016 (2 years 2 months)

- Achieve the highest number of downloads of our magazine with 65K a month two consecutive years. - Produce and Publish the ESPN Body Issue in Mexico with Mexican athletes for two consecutive years with a budget of less than 150K pesos. - Create 80% of the magazine's content without having reporters or editors, just by my own as well as managing the magazine's social networks.

Freelance PR executive/ Translator/ copywriter/ writer

Red Bull

May 2011 - Jan 2012 (9 months)

- Organizing events for presentations of new products to the media - Translating/ editing/ Copy writing and creating texts for our media contacts - Give our clients ideas so that their campaigns be new different, original and that they have new ways of been publish without having to pay to be in a media outlet.

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Freelance PR executive/ Translator/ copywriter/ writer

NEC SAUBER F1

Apr 2011 - Oct 2014 (3 years 7 months)

- Organizing events for presentations of new products to the media - Translating/ editing/ Copy writing and creating texts for our media contacts - Give our clients ideas so that their campaigns be new different, original and that they have new ways of been publish without having to pay to be in a media outlet.

E

Editorial Director / Web Content Manager

EL Universal C.P.N

Jan 2011 - Sep 2014 (3 years 9 months)

- Manage the page from practically 0 with three interns and take it in just two years to more than 1.7 million unique users (Top 5 in Mexico at that time) - Teach a group of 4 people to write for the web, SEO and Social media and get them in the best digital practices to have our product in the first places in the country - Achieve the numbers in traffic and sales to increase the staff to 14 staffers (writers, editors, video producers, designers, social media managers). Manage and create strategies to increase the traffic of the existing El Universal sports section to more than one million unique users per month (never had that number before), while at the same time managing the traffic of Central Deportiva (El Universal's satellite page) w

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PR senior executive for Xbox

Xbox Latin America

Aug 2010 - Jan 2011 (6 months)

- Manage to place the brand in unconventional media for a video games account with a different product strategy that made our client’s product more interesting for parents and adults. - To increase the advertising impacts of our products from 4M a month to 14M in just three months.

Y

Sports Senior Editor / Web Content Manager

Yahoo!

Oct 2009 - Aug 2010 (11 months)

- Achieve 80 million page views during the World Cup 2010, 20 million more than our established goal. - Increase pageviews from 40 to 60 million monthly of our sports content for Yahoo Mexico and hispanic (United States).

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Blog and Chat Moderator

Tempero

Sep 2008 - Jun 2009 (10 months)

- Moderate Spanish chat on UEFA Champions League Matchdays for 2008 – 09 season. - Moderate the Blogs of UEFA Champions League, checking the spelling and grammar.

T

QA Localization tester and translator

Testronic Labs

Jan 2008 - Dec 2008 (1 year)

- Successful compliance tests for companies like Sony, EIDOS, XBox and games like Age of Conan, Turok, Conflict, SBK08 (Superbike 08), Tomb Raider Underworld, among others.

Sports Editor / Writer

Eurosports

Jan 2007 - Dec 2007 (1 year)

- Writer/Journalist/Analyst for sports venues such as La Liga, ACB, Eurobasket 2007, Euroleague, ACB and the Champions League. - Editing, copywriting and Translating from news agencies like EFE, AS, AFP, Reuters, AFP, DPA - Prioritizing the information, getting the times to upload the content and getting the information faster than other websites

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Reporter/videoeditor

Grupo Mediapro

Jan 2007 - Dec 2007 (1 year)

- Reporter/ Editor/ AVID editor for TV with La Liga, ACB, Euroleague, Eurobasket 2007 and The Champions League for both TV and Webpage - With the Eurobasket 2007, I was in charge of the plays of the day and also previews and highlights of the games for both TV and the Website

Diario Deportivo Récord

Notmusa

May 2005 - Oct 2009 (4 years 6 months)

- Open the site from scratch and reach 900k unique users in less than 6 months. - Introduce the play by play comments for matches or sporting events with text in our environment via the CMS, something that wasn’t seen a lot 11 years ago in Mexico. - Manage to place the site in the Top 5 of the country.

Jose Luis Mercado Roman

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