J

Joydeep Pegu

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Guwahati, Assam, India

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Résumé

Jobs verified_user 0% verified
  • J
    Co-Founder | Growth & Brand Marketing
    Jarsang
    Aug 2023 - Current (2 years 11 months)
    • Led end-to-end go-to-market (GTM) strategy for new product collections, integrating market research, positioning, pricing strategy, and targeted content and outreach, generating 15+ agency and retail buyer interest across international markets. • Crafted and deployed brand storytelling assets (brand decks, lookbooks, line sheets) to support global outreach efforts, achieving a ~13% response rate and driving a ~10x spike in website traffic. • Directed creative vision for brand identity and digital communication, developing content such as “The Making”, “The Story”, and product authenticity indicators that drove 12+ retail buyer inquiries and interactions from key international markets including Japan, France, USA, and Italy during events i
  • B
    Assistant Marketing Manager
    Byju’s
    Apr 2022 - Dec 2022 (9 months)
    • Led marketing and operational functions across 3 states and 2 cities, developing and executing ATL and BTL strategies to successfully launch campaigns in new markets, establishing initial brand presence and driving early market traction. • Implemented and customized a CRM-based sales and marketing automation system, aligning sales and customer workflows to optimize funnel efficiency, achieving a 4.5% conversion rate, 47% higher than the national average in the region. • Optimized campaign strategy and market-level targeting through primary and secondary research, building region-specific campaign structures for new markets, resulting in a 20% reduction in cost per lead (CPL) and improved funnel conversion. • Recruited, trained, and mentor
  • M
    Sales & Marketing
    Magnik India
    Apr 2021 - Jun 2021 (3 months)
    • Executed targeted outreach campaigns across WhatsApp, Facebook, Instagram, and Email, leveraging retargeting and personalized engagement to achieve a 70% lead-to-conversion rate. • Recognized as Best Performer for exceeding revenue targets by 18%, achieving the highest revenue contribution within the team.
Education verified_user 0% verified
  • I
    Master of Business Administration
    Indian Institute of Management (IIM), Sirmaur
    Jun 2020 - Apr 2022 (1 year 11 months)
  • SRM Institute of Science and Technology
    Bachelor of Technology
    SRM Institute of Science and Technology
    Jun 2015 - May 2019 (4 years)
Projects (professional or personal) verified_user 0% verified
  • Sierra
    Creative and Technical Head
    Sierra
    Nov 2020 - Mar 2022 (1 year 5 months)
    • Developed and executed digital content strategies for event campaigns, creating promotional, countdown, and informational content, resulting in a 57% increase in overall digital viewership. • Planned and executed 60+ online and offline events as part of the core team, engaging 5000+ participants from 300+ institutions, while contributing to budget allocation and utilization of ₹17 lakhs. • Managed end-to-end content creation, publishing, and performance tracking across 8 official social media handles, leveraging engagement insights to optimize posting strategy and audience reach.