Jovany Vitor de Lima de Sampaio

R

Co-Founder & Growth Marketing Lead

RevLab Growth Marketing

Jan 2022 - Current (4 years 8 months)

Co-founded a bootstrapped growth marketing agency focused on acquisition strategy, marketing infrastructure, and performance marketing. Designed and implemented end-to-end growth systems integrating paid acquisition, analytics, CRM architecture, and lifecycle marketing for startups and global organizations. Built from $0 to six-figure annual revenue Developed experimentation-driven growth frameworks Implemented acquisition infrastructure for startups and enterprise clients.

P

Growth & Performance Marketing Specialist

Pivot Marketing Agency

Jan 2018 - Dec 2021 (4 years)

First dedicated growth marketing professional at a fast-growing agency. Worked at the intersection of strategy, creative, and analytics to design acquisition strategies and experimentation frameworks across multiple industries Managed up to 10 client accounts simultaneously Oversaw $10K-$20K monthly media budgets. Designed marketing stacks integrating CRM, analytics, and automation platforms Clients: Mercury Marine (Brazil & LATAM), Technos Group, Stella (solar energy startup, later acquired for ~$8M).

G

Branding & Digital Strategy

Galpão Branding

Jan 2016 - Dec 2018 (3 years)

Started career in branding and digital strategy before transitioning into growth and performance marketing Developed early experience in marketing analytics, campaign strategy, and marketing automation Tools: HubSpot, Google Analytics

AXA – Broker Acquisition Strategy

Axa

• Led first digital media investment supporting AXA's insurance broker network expansion in Brazil • Designed paid acquisition strategy • Structured CRM segmentation and partner lifecycle communication • Implemented broker acquisition database architecture

ASSA ABLOY – B2B E-commerce Growth

Assa Abloy

• First structured B2B digital acquisition strategy for Brazilian e-commerce operation • Built tracking infrastructure, acquisition funnels, and CRM segmentation • Identified ICP segment with >$10K purchase intent • Implemented paid search and lifecycle marketing strategy • +66% increase in average quarterly revenue • Closed $157K B2B sale with ~$120 CAC • Built scalable demand generation framework for high-value enterprise buyers

4

42 Network – Student Acquisition

42 Network

• Designed acquisition strategy for São Paulo campus targeting technical & diversity profile • Built full marketing funnel from awareness to admissions pipeline • Increased pipeline from 20% to ~200% of enrollment targets • Achieved ~3x lower CAC than global campus benchmarks • São Paulo ranked Top 3 globally in diversity participation

N

NoDireito – LegalTech Startup

NoDireito

• Designed alternative acquisition strategy targeting consumer rights search behavior instead of competing on expensive legal keywords • 1,234 qualified legal inquiries in 60 days • 49 signed legal cases • Average acquisition cost: ~$24 per signed case

RevLab – Internal Acquisition Engine

RevLab

• Built and optimized agency's own inbound acquisition strategy using paid search • 2,149% advertising ROI in the first year • First client acquired within the first month of campaigns • 26% lead qualification rate

A

AVFARMA – Pharmaceutical E-commerce

AVFARMA

• Led digital acquisition & sales infrastructure in a highly regulated pharma market • Scaled revenue from $0 to ~$3.8M annual (~R$19M) • Achieved consistent year-over-year revenue doubling • Built scalable paid search engine navigating Brazil's pharma advertising regulations

Jovany Vitor de Lima de Sampaio

About

Detail

Timeline

Résumé