J

Jovany Vitor de Lima de Sampaio

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Brazil

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work
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Résumé

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  • R
    Co-Founder & Growth Marketing Lead
    RevLab Growth Marketing
    Jan 2022 - Current (4 years 9 months)
    Co-founded a bootstrapped growth marketing agency focused on acquisition strategy, marketing infrastructure, and performance marketing. Designed and implemented end-to-end growth systems integrating paid acquisition, analytics, CRM architecture, and lifecycle marketing for startups and global organizations. Built from $0 to six-figure annual revenue Developed experimentation-driven growth frameworks Implemented acquisition infrastructure for startups and enterprise clients.
  • P
    Growth & Performance Marketing Specialist
    Pivot Marketing Agency
    Jan 2018 - Dec 2021 (4 years)
    First dedicated growth marketing professional at a fast-growing agency. Worked at the intersection of strategy, creative, and analytics to design acquisition strategies and experimentation frameworks across multiple industries Managed up to 10 client accounts simultaneously Oversaw $10K-$20K monthly media budgets. Designed marketing stacks integrating CRM, analytics, and automation platforms Clients: Mercury Marine (Brazil & LATAM), Technos Group, Stella (solar energy startup, later acquired for ~$8M).
  • G
    Branding & Digital Strategy
    Galpão Branding
    Jan 2016 - Dec 2018 (3 years)
    Started career in branding and digital strategy before transitioning into growth and performance marketing Developed early experience in marketing analytics, campaign strategy, and marketing automation Tools: HubSpot, Google Analytics
  • Axa
    AXA – Broker Acquisition Strategy
    Axa
    • Led first digital media investment supporting AXA's insurance broker network expansion in Brazil
    • Designed paid acquisition strategy
    • Structured CRM segmentation and partner lifecycle communication
    • Implemented broker acquisition database architecture
  • ASSA ABLOY
    ASSA ABLOY – B2B E-commerce Growth
    ASSA ABLOY
    • First structured B2B digital acquisition strategy for Brazilian e-commerce operation
    • Built tracking infrastructure, acquisition funnels, and CRM segmentation
    • Identified ICP segment with >$10K purchase intent
    • Implemented paid search and lifecycle marketing strategy
    • +66% increase in average quarterly revenue
    • Closed $157K B2B sale with ~$120 CAC
    • Built scalable demand generation framework for high-value enterprise buyers
  • 4
    42 Network – Student Acquisition
    42 Network
    • Designed acquisition strategy for São Paulo campus targeting technical & diversity profile
    • Built full marketing funnel from awareness to admissions pipeline
    • Increased pipeline from 20% to ~200% of enrollment targets
    • Achieved ~3x lower CAC than global campus benchmarks
    • São Paulo ranked Top 3 globally in diversity participation
  • N
    NoDireito – LegalTech Startup
    NoDireito
    • Designed alternative acquisition strategy targeting consumer rights search behavior instead of competing on expensive legal keywords
    • 1,234 qualified legal inquiries in 60 days
    • 49 signed legal cases
    • Average acquisition cost: ~$24 per signed case
  • RevLab
    RevLab – Internal Acquisition Engine
    RevLab
    • Built and optimized agency's own inbound acquisition strategy using paid search
    • 2,149% advertising ROI in the first year
    • First client acquired within the first month of campaigns
    • 26% lead qualification rate
  • A
    AVFARMA – Pharmaceutical E-commerce
    AVFARMA
    • Led digital acquisition & sales infrastructure in a highly regulated pharma market
    • Scaled revenue from $0 to ~$3.8M annual (~R$19M)
    • Achieved consistent year-over-year revenue doubling
    • Built scalable paid search engine navigating Brazil's pharma advertising regulations