Joshua Pyne

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Marketing Strategy & Activation Lead, Independent Consultant

Infinity Consulting

Feb 2021 - Current (5 years 6 months)

• Develop and execute customer growth and marketing strategies through client discovery, client engagement planning, and SOWs, aligning marketing initiatives with business objectives. • Provide data-driven insights to enhance client media performance for SMBs and brands, achieving KPIs and driving transformation through omnichannel initiatives. • Lead cross-functional teams to execute strategies, optimize campaign performance, and enhance customer success, resulting in a 30% increase in client engagement. • Present actionable reporting and strategic recommendations to C-level clients, ensuring continuous growth.

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Vice President of Advertising Sales

Vibenomics

Sep 2019 - Jan 2021 (1 year 5 months)

• Created a national retail media network sales strategy for retail partners across national networks for Kroger, GetGO, Thortons, Indianapolis Airport, Beck's, and others driving 600% revenue growth through targeted market analysis and account development. • Managed local and national sales teams, delivering cohesive, data-driven media campaigns that increased market share by 40%. • Closed large-scale, complex deals with advertising clients such as P&G, USPS, Anheuser-Busch, Kraft, Kellogg's, Mondelez International, Coke, Pepsi, Krispy Kreme, and others resulting in an increase in total revenue by 50% year-over-year. • Cultivated long-term relationships with agencies, brands, and programmatic firms, acting as the primary point of conta

Enterprise Alliances Chanel Manager

Equifax

May 2017 - Aug 2019 (2 years 4 months)

• Managed strategic partnerships brokering data for model training across the Credit, Identity Verification, IXI Digital Marketing, Fraud, and Debt Management Anonymized Data Sets. • Drove $5M+ in annual new business and $ 18M in contracted revenue retention for partners like Accenture, PWC, Starcom, Dentsu, DigitasLBi, Merkle, and OmnicomGroup. • Led teams to execute complex sales processes and negotiate high-value contracts, aligning partner strategies with Equifax objectives. • Built strong relationships with C-level executives, ensuring long-term success and growth of partnerships while managing the internal matrix organization, selling across five business units.

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VP of Engagement Strategy

Caperion

Sep 2015 - Jan 2017 (1 year 5 months)

• Directed media planning and buying across traditional and digital channels for clients including St. Vincents', Ascension, Coke, and Kraft Heinz, managing $5.5M+ in monthly media budgets. • Led client reporting for over 20 accounts, delivering strategic insights and actionable recommendations to improve engagement, resulting in a 25% increase in customer engagement for top clients. • Drove business growth by identifying innovative solutions and presenting strategic plans to clients, securing an additional $2M in annual contracts. • Managed a diverse team of account leads, media planners/buyers, creatives, and ad operations to ensure campaign success. hired staff across graphic design, media planners, media buyers, strategists and sel

Director of Strategy & Sales

StrataBlue

Jul 2014 - Aug 2015 (1 year 2 months)

• Led strategic account management and digital transformation initiatives across all service lines, including website development, content marketing, SEM/SEO, and social media marketing for Retail, Consumer Goods, and Technology clients. • Developed and implemented customized go-to-market strategies for clients, resulting in a 50% increase in average account budget size and doubling average contract terms. • Managed cross-functional teams to deliver comprehensive digital marketing solutions, optimizing performance through data-driven insights and achieving 30% growth in client engagement. • Collaborated with C-level executives to align client business objectives with digital marketing strategies, driving measurable business outcomes an

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VP of Strategic Partnerships

ChaCha Search Inc.Social Reactor

Jan 2014 - Jul 2014 (7 months)

• Achieved a 950% increase in revenue by securing large contracts with Fortune 100 brands such as Walmart and P&G within the first six months. • Expanded client relationships with ESPN and MTV, growing recurring monthly purchases from four-figure to five-figure deals, resulting in $3M in annual revenue. • Led the strategic repositioning of Social Reactor, resulting in new high-value partnerships with top brands like Michelob ULTRA and Shark Branding. • Exceeded sales quotas by 135% within the first six months, contributing to the overall success of the Social Reactor business unit. Hired content creators, designers and sellers.

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VP Ad Sales

Mogreet Inc.Payvia

Apr 2012 - Dec 2014 (2 years 9 months)

• Contracted over $3.1M in new revenue annually by driving new business through social media extensions and mobile advertising campaigns for top-tier brands like Toyota, Sony, and Walmart. • Led the strategic expansion of mobile messaging solutions, generating a 15% increase in customer acquisition for major brands. • Played a critical role in Mogreet's acquisition by Payvia by negotiating key long-term contracts with Fortune 500 companies. • Exceeded quarterly quotas, delivering $3.5M in managed monthly budgets for social and mobile programs. Hired staff across graphic design, developers, sellers and admin staff.

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Director of Strategic Partnerships

ChaCha Search Inc.

Aug 2009 - Apr 2012 (2 years 9 months)

• Developed holistic digital marketing campaigns for Fortune 500 brands like Walmart, Best Buy, and Disney, resulting in a 30% increase in ROI for mobile and social ad campaigns. • Managed a $4M budget for national campaigns, collaborating with account executives and cross-functional teams to deliver data-driven advertising solutions. • Secured long-term contracts with top brands like Toyota, Walgreens, Kraft, Unilever, and P&G, driving a 50% growth in recurring revenue. • Presented strategic digital solutions to clients, leading to the launch of innovative social and mobile advertising initiatives that won awards at Starcom Digital Innovation Summit, MediaPost, Digital MOBI and Mediavest. Hired staff across account management, graphics

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Director of Strategic Partnerships

Johnny Advertising

Jun 2006 - Aug 2009 (3 years 3 months)

• Captive Audience Reach: Engaged audiences in controlled environments like shopping centers, gyms, and restaurants where they spend extended time and are more receptive to advertisements. • High Recall Rates: Sold Indoor ads, strategically placed, created strong brand impressions with high recall, as they are encountered repeatedly by visitors in familiar settings. • Targeted Demographics: Tailored ads to specific demographics based on the location, ensuring messaging reaches a relevant and interested audience. • Cost-Effective and Flexible: Compared to outdoor advertising, physical advertising offers lower costs and customizable options for ad size, duration, and placement to meet a variety of budgets and goals.

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Marketing Manager

DP InvestmentsREMAX

Jun 2005 - Apr 2006 (11 months)

• Developed and Implemented Marketing Strategies: Created and executed comprehensive marketing plans aligned with RE/MAX's brand, goals, and target markets, utilizing digital, print, and local media channels. • Managed Brand Consistency: Ensured all promotional materials, campaigns, and messaging reflected the RE/MAX brand identity, maintaining consistency across platforms and supporting agent branding efforts. • Analyzed Market Trends and Metrics: Conduct market research to understand trends and competitor activities, and use data insights to refine marketing strategies, improve campaign performance, and increase lead generation. • Collaborated with Agents and Stakeholders: Worked closely with RE/MAX agents, regional offices, and third

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