Joseph Craig Digital Marketing Leader | Growth Expert | 20+ Yrs in SEO, Paid

Sr. Digital Marketing Manager, MSP/B2B

Aura

Dec 2025 - Current (7 months)

- Platform & Data Governance: Serving as the primary HubSpot Marketing Hub Administrator, overseeing the end-to-end integration and data synchronization with Salesforce to ensure data integrity and accurate lead routing. - Multi-Channel Strategy: Designing and executing comprehensive B2B digital campaigns across Email, Paid Search (Google Ads), and Social (LinkedIn/Reddit) to drive brand awareness and accelerate the sales pipeline for the MSP channel. - Performance Analytics & Attribution: Tracking and reporting on critical B2B metrics, including MQLs, SQLs, and Marketing ROI, while utilizing cross-platform data to provide actionable insights for budget optimization. - Lead Management & Optimization: Developing automated lead scoring mod

Marketing Operations Manager

GAN Integrity

Jul 2024 - Oct 2025 (1 year 4 months)

- Oversaw HubSpot CRM, managing workflows, lead nurturing, and automation, enhancing sales-marketing alignment and boosting conversion rates by 500%. - Served as Web Developer, leading website development, maintenance, and feature implementation for optimal user experience. - Directed paid ad campaigns on Google Ads and LinkedIn, managing budgets and A/B testing to achieve 400% ROI improvement. - Drove SEO strategy, including keyword research and technical optimization, increasing organic traffic by 35%. - Analyzed KPIs using Google Analytics and HubSpot, aligning strategies with business goals in a remote setting.

Growth Marketing Director

GEOSNAPSHOT

Jan 2023 - Dec 2025 (3 years)

- Managed paid advertising campaigns across Google, Bing, Facebook, Instagram, and LinkedIn, driving measurable results. - Created the company’s Hubspot instance and served as the admin, streamlining marketing operations and CRM integration. - Overhauled, managed, and optimized SEO strategy, achieving growth of more than 250% from organic traffic. - Led the company’s marketing newsletter initiatives, enhancing audience engagement and retention. - Drove a 1,900% increase in lead generation while reducing the cost per acquisition (CPA) by over 70%.

Marketing Strategist

Cicada

Jan 2023 - Dec 2023 (1 year)

- Created and managed paid ads campaigns for a variety of clients across Google, Bing, LinkedIn and Facebook - Managed Hubspot accounts for pharmaceutical and medical clientele - Conducted client meetings providing updates and leading strategy sessions to exceed client's expectations

Director of Growth Marketing

Pinata

Jan 2022 - Dec 2023 (2 years)

- Implemented and served as admin for Hubspot instance - Served as webmaster for company's website - Created and managed company's paid ads across Google, Facebook and LinkedIn - Generated SEO reports and gameplan to increase company's organic growth - Implemented and served as admin for company's ZoomInfo instance - Oversaw company's inbound and outbound email marketing campaigns

Director, Digital and Marketing Operations

Aravo Solutions

Jan 2021 - Dec 2022 (2 years)

- Managed paid advertising campaigns across Google, Bing, and LinkedIn, achieving targeted lead generation and brand visibility. - Served as the admin for the company’s Hubspot and ZoomInfo platforms, implementing workflows and strategies to enhance BDR team efforts. - Overhauled, managed, and optimized on-site and off-site SEO strategies, driving significant improvements in organic search performance. - Directed the creation and execution of marketing newsletters, fostering stronger audience engagement and retention. - Contributed to over 350% growth in lead generation while reducing the cost per acquisition (CPA) by more than 70%.

Senior Manager, Digital and Marketing Operations

Aravo Solutions Integrated Risk Resilience

Jan 2020 - Dec 2021 (2 years)

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President

Craig Marketing Services

Jan 2019 - Dec 2020 (2 years)

- Operated a successful marketing agency, managing SEM, SEO, and marketing operations for diverse industries, including cybersecurity, education, adult, and automotive sectors. - Oversaw simultaneous campaigns for up to six clients, ensuring tailored strategies and measurable results for each. - Administered and optimized marketing automation platforms such as Hubspot and Marketo to streamline operations and improve lead generation. - Developed and executed comprehensive SEM and SEO strategies, driving increased visibility and ROI for client campaigns. - Delivered data-driven marketing solutions, enhancing client engagement and achieving consistent growth across varied industries.

Sr Marketing Manager, Demand Generation

LookingGlass Cyber Solutions Now Part of ZeroFox

Jan 2016 - Dec 2019 (4 years)

• Created and maintained company's Google AdWords, Bing Ads, LinkedIn paid ads, Facebook ads and native advertising programs • In charge of all SEO functions and campaigns • Managed company's Marketo instance including lead scoring, management and distribution, e-mail campaigns, technical solutions and more

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President

Craig Marketing Services Inc

Jan 2013 - Dec 2016 (4 years)

• Handled PPC accounts across Google, Bing, Yahoo, Facebook, LinkedIn and Twitter for a variety of clients with budgets ranging from $25,000 to $100,000/month manually or bid • Management software including Marin, Marketo or similar programs. • Implemented, onboarded and oversaw day-to- day operations and marketing automation efforts in Salesforce, Marketo and HubSpot for several clients. • Overhauled company’s SEO efforts to greatly increase organic traffic for each of my clients including revising metadata, creating on- and off-site content and linking strategies using Moz, SEMRush, SpyFu and other research-based programs • Created retargeting campaigns for clients using Google, AdRoll, SteelHouse and Criteo • Created and managed company

Director of Marketing and Merchandising

ToursFun

Jan 2010 - Dec 2013 (4 years)

• Oversaw the implementation of HubSpot for company, hands-on day-to- day operation of both CRMs for e-mail blasts, engagement, SEO efforts, data management and other marketing efforts • Assumed responsibility for recruiting, developing, and leading a marketing team that oversaw a revenue increase of more than 800% in a three year span. • Main liaison between all departments and CEO – directly managed Customer Service, Marketing, Product, and Engineering & Design departments • Managed development, creation, launch and marketing for 23 ecommerce websites • Maintained Google, Yahoo, Bing, Facebook and LinkedIn PPC accounts for 20+ ecommerce websites and saw revenue increase of 280% • Management of overseas technical teams • Created and monito

Search Engine Optimization Analyst

Lamps Plus

Jan 2009 - Dec 2009 (1 year)

• Helped create and maintain Google, Yahoo and Bing PPC accounts by generating new campaigns, ad groups, keywords and more • Provided reporting and insight on new online marketing ideas

Online Marketing Manager

Starving Students Movers Inc

Jan 2008 - Dec 2009 (2 years)

• Oversaw the development and re-design of the Starving Students Web site • Managed all Google, Yahoo and other online pay-per-click campaigns • Served an interim call center manager overseeing 25 salespeople, managing their day-to-day duties • Made final decisions on all online directories including YellowPages.com, YellowBook.com and SuperPages.com • Initiated all SEM, SEO and affiliate programs that led to the Web site increasing traffic from 250 visits per day to more than 2,000 visitors each day

Associate Producer

Disney Experiences

Jan 2008 - Dec 2008 (1 year)

• Managed day-to-day operations of Disney Visa Rewards, Disney Books, Disney on Broadway, Disney on Ice, Walt Disney Family Museum • Oversaw e-mail campaigns for Disney on Broadway • Managed a team of integrators, engineers and QA personnel

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Associate Product Manager

DRX A Subsidiary of Connecture

Jan 2007 - Dec 2008 (2 years)

• Oversaw and managed a staff of seven to ten employees. Recruiting and interviewing potential employees. Organized and led company-wide meetings. • Developed and oversaw company’s internship program. • Managed projects ranging from budgets of $10,000 to over $2 million. • Responsible for and managed all outgoing marketing campaigns. Managed and analyzed database of clients to optimize segmentation of e-mail and direct mail marketing. Implemented new steps and strategies for marketing plans. • Implemented and oversaw company’s search engine marketing project. • Wrote copy for company’s newly-developed Web site and marketing pieces.

Content Development Editor

Yahoo

Jan 2005 - Dec 2007 (3 years)

• Awarded “Editor of the Quarter” for Third Quarter of 2006. • Worked one-on-one with clients to optimize their online business accounts. Analyzed small businesses marketing plans to optimize revenue and presented ideas to smooth migration into new system and optimize revenue. • Created marketing accounts for political campaigns, department stores, health and fitness organizations and others for Platinum marketing team. Exclusively responsible for major corporate marketing accounts such as Sharper Image and Abercrombie and Fitch. • Participated on the Panama Migration Team to smooth transition of more than 300,000 high-value accounts including eBay, Smarter.com and others. Created instructional material for employee training on Panama de

Staff Writer

National Notary Association

Jan 2004 - Oct 2005 (1 year 10 months)

• Responsible for production and development of new and existing publications • Served as editor of Small Business Section newsletter • Solely responsible for finding, developing and writing of content and layout of New York and California Notary Bulletins and Small Business Section newsletter • Wrote for National Notary magazine, eight separate state publications, company Web site, employee newsletter, and Property Records Industry Association newsletter • Interviewed city, state and federal officials regarding corrupt state officials, implementation of new laws, identity theft and illegal activity of employees working in prisons • Ghostwrote columns for high-ranking state officials • Reported on technological breakthroughs in mortgage ba

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Senior Staff Writer

Armijo Newspapers and Public Relations

Sep 2003 - Mar 2004 (7 months)

• Wrote for West Covina Neighborhood News, Baldwin Park Neighborhood News, La Puente Spotlight, Covina Neighborhood News, and Weekly News (covering the cities of Diamond Bar, Walnut, Rowland Heights, West Covina, Phillips Ranch/Pomona, Chino Hills, and La Puente) • Served as exclusive Covina city hall beat writer • Uncovered and broke story of local politician’s illegal campaign • Reported on statewide issues such as Recall election, wildfires, MTA strike, increasing price of college education, violation of OSHA standards • Covered local issues such as acts of domestic terrorism, delays caused by shortage of ambulances, community festivals and events, opening of businesses, award ceremonies, school issues • Interviewed city officials regard

Joseph Craig

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