Jose Nicolas Moiseeff Souto

Freelance UX/UI Designer | Front-end development

freelance

Jul 2018 - Jan 2023 (4 years 7 months)

As a Freelance UX/UI Designer and Front-end Developer, I specialize in creating engaging user experiences and interactions for both web and mobile devices. My expertise encompasses visual design, front-end development using HTML, CSS, and JavaScript, and a strong focus on accessibility testing and Core Web Vitals to ensure optimal performance. I utilize tools such as Figma for prototyping and wireframing, and I am proficient in design systems and motion design techniques, including Motion.dev and Tailwind CSS. While project management is not my primary focus, I have effectively managed projects by breaking them down into smaller tasks using Trello, em

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Co-founder | Marketing Manager | Brand strategy | Product development | Project & Team manager

Surface Design

May 2013 - Jan 2023 (9 years 9 months)

Surface Design is a manufacturing and engineering solutions company for the farming, energy and transportation industry.
• Thrive blue ocean strategy expanding in three new industries by developing customized solutions for identified uncontested market space demand.
• Empower digital transformation to reach target audiences with a wider scope improving 25% revenues.
• Design and develop products reaching business objectives by focusing on user/consumer experience and interaction with the look, feel & functionality.
• Define and execute marketing plans for the products or solutions promotion reaching brand awareness goals.
• Plan and execute digital marketing initiatives reaching target audiences through website

Marketing Creative Regional Senior Designer | Brand communications strategy | Team & Project leader

The Walt Disney Company

Oct 2009 - May 2013 (3 years 8 months)

Studio Entertainment, Media Networks, Consumer Products & Interactive business segments.
• Deliver branding guidelines empathizing with target audiences and translating vision into strategy to portray the essence of Disney's brand uniqueness, assuring its quality and storytelling.
• Implement, develop and oversee, with AGI-TM, global platforms for marketing artwork shared materials, translating best practices for user experience and interaction to technical development reducing costs and increasing efficiency among 23 countries in Latin America.
• Integrate and manage Latin America Creative marketing teams fostering cross-functional synergy goals and optimizing regional headcounts.
• Lead and develop marketing commun

Marketing Creative Senior Designer | Brand strategy | Team & Project leader | Product development

The Walt Disney Company

Feb 2007 - Sep 2009 (2 years 8 months)

As a Marketing Creative Senior Designer, I played a pivotal role in shaping brand strategy and leading project initiatives across Studio Entertainment, Consumer Products, Media Networks, and Special Events. I created and oversaw a comprehensive marketing communications strategy that managed brand content, resulting in a 30% increase in the number of licensees and promotional partnerships within the region. I delivered effective marketing communication guidelines that captured the essence of Disney brands, ensuring quality storytelling and enriching experiences. I led and inspired creative and media agencies, collaborating with multidisciplinary teams to bring innovative and refreshing marketing campaigns to life. Additionally, I developed a

Marketing Creative Designer | Brand positioning strategy | Project leader | Product development

The Walt Disney Company

Mar 2004 - Jan 2007 (2 years 11 months)

Studio entertainment and interactive media business segments
• Manage and Lead the workflow processes for packaging recreation (DVD, Blu-Ray, POP material, and Billboard) optimizing resources and saving the company's expenditures.
• Liaise with external vendors to execute eye-catching release campaigns and promotional experiences which resulted in sensational exposure together with great revenues.
• Create and develop new category´s creative guidelines for consumer product licensees and promotional partnering as a "brand keeper" increasing royalty revenues by 25%.
• Enforced brand communication in retail and media networks leveraged on creative skills and retail marketing experience increasing brand positioning on ke

Marketing Coordinator | Brand & Product management | Retail & Point of Purchase strategy

Revlon inc

Jul 2002 - Mar 2004 (1 year 9 months)

Cosmetics, Beauty Care, Fragrances, Skin and Personal Care brands.
• Pitch and implement, together with brand management, high impact release and seasonal marketing campaigns increasing brand awareness for younger targets.
• Develop and oversee product localization delivering quality and affordable products for the after-crisis context market demand keeping break-even business objectives.
• Administrate the budget and liaise the work of POP materials and merchandising suppliers saving up to 50% of expenditures using design expertise.

Trade Marketing Coordinator | Point of purchase | Product development

Revlon inc

Feb 2001 - Sep 2002 (1 year 8 months)

Cosmetics, Beauty Care, Fragrances, Skin and Personal Care brands.
• Manage branding and marketing communications delivering products with Revlon's DNA such as Flex fabulous, Aqua Marine (Sun and Body Care), Street Wear and others.
• Rebuild brand positioning and appeal in retail and supermarkets designing new standard and flexible merchandising systems according to store segmentation.

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Designer

Letraset Argentina

Feb 1998 - Dec 2000 (2 years 11 months)

Letraset is a Point of purchase and advertising material manufacturer for consumer goods companies (P&G, Johnson y Johnson, C.S. Johnson, Chicco and others).
• Increase company's key accounts by effectively designing, costing and developing displays and POP materials responding and adding value to client's brief.

Jose Nicolas Moiseeff Souto

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Jose Nicolas Moiseeff Souto

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