José María Pertusa

José María Pertusa

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Product Leader, 4x Founder, 3x Exits, Harvard MBA. I help the world’s largest employers transform recruitment with AI.
Mexico

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Jobs verified_user 0% verified
  • Coppel
    E-commerce Board Member
    Coppel
    Nov 2016 - Current (9 years 7 months)
    Independent advisor to Grupo Coppel, a retail chain and financial institution with 125,000 employees. I support the E-commerce Board and the Marketing Committee to optimize one of the largest advertising budgets and customer datasets in the Latam, screen Growth Marketing talent, develop attribution models and customer analytics and explore emerging customer acquisition channels.
  • Apli
    Co-Founder & Co-CEO
    Apli
    Aug 2016 - Current (9 years 10 months)
    As Co-CEO, I'm responsible for the product and marketing sides of the business. I lead a team of 40+ amazing engineers, data scientists, conversational designers, customer success managers and social media specialists. On a regular day, I will brainstorm product ideas with clients, discuss how to build better predictive models with our data scientists and explore how to use dinosaur illustrations in our sales deck.
  • Lamudi
    Co-Founder and CMO Latam
    Lamudi
    Dec 2013 - Sep 2014 (10 months)
    Turned Lamudi into one of the three largest real estate classified ads startups in Latin America. Grew traffic by 9x in nine months in Mexico and Colombia and launched marketing operations in Peru. Built a performance marketing team that built programmatic SEM campaigns with hundreds of thousands of keywords and hundreds of direct-response campaigns on Facebook. Developed the content and PR operations that got Lamudi featured 600+ times in online and offline media including CNN, Forbes, Reforma, El Universal, El Economista, Publimetro, Portafolio and El Espectador.
  • L
    Group CMO
    Linio LatAm
    Sep 2014 - Aug 2016 (2 years)
    Chief Marketing Officer at Linio.com, one of the largest and fastest growing e-commerce ventures in Latin America. Linio offers over 2 million products to consumers across some seven categories — technology, home, fashion, health and beauty, kids, books and sports. At Linio, I manage an international team of over 200 people in Mexico, Colombia, Peru, Venezuela, Chile, Argentina, Ecuador and Panama covering paid online marketing in search and display networks, social media, video, email marketing, search engine optimization, offline marketing - including TV campaigns - mobile partnerships, corporate sales and customer analytics.
  • C
    Co-founder and CMO Latam
    Carmudicom
    Dec 2013 - Sep 2014 (10 months)
    Built and led an online marketing team that grew traffic and leads generated by 9x in eight months. Kickstarted a content and PR organization that got Carmudi featured 200+ times in online and offline media including Forbes and top newspapers Reforma, El Universal and Publimetro.
  • Facebook
    LATAM Growth & Mobile Partnerships Manager
    Facebook
    May 2013 - Jan 2014 (9 months)
    I was responsible for Facebook's user growth and business development in the North of Latin America, including México, Colombia, Venezuela, Central America and the Caribbean. I built partnerships and implemented joint projects with mobile carriers, internet access providers, device manufacturers and other organizations that shared Facebook´s vision of a connected world.
  • F
    Founder
    Freshvana
    Jun 2012 - Dec 2013 (1 year 7 months)
    Freshvana helps people eat healthy through our subscription service for organic food and a wealth of nutritional and diet information.
  • Booz Company
    Freelance Engagement Manager
    Booz Company
    Oct 2009 - Jul 2010 (10 months)
    Led a multidisciplinary team to build the ultra broadband and HDTV strategy and implementation plan for a South American telecom operator. Developed a novel pricing methodology for a multinational pharmaceutical company. Identified operational improvements for a cellular service provider in Panama.
  • SAP
    Corporate Strategy Group Summer Associate
    SAP
    May 2008 - Aug 2008 (4 months)
    Designed initiatives to leverage key business software trends: cloud computing, software as a service, open source and mobile applications.
Education verified_user 0% verified
  • Harvard Business School
    MBA, Business
    Harvard Business School
    Jan 2007 - Dec 2009 (3 years)
    Conducted field study on social entrepreneurship and investing in emerging markets. Developed the strategy and a fundraising prospectus for a seed capital fund for double bottom line startups. Recommended a launch strategy for an electric car company expanding to Southern Europe. GMAT: 780.
  • Universidad Politécnica de Madrid
    B.S. and M.S. in Electrical Engineering, Engineering
    Universidad Politécnica de Madrid
    Jan 1996 - Dec 2002 (7 years)
    Major in Automation and Electronics. Honors thesis: Internet and mobile interfaces for the remote operation of robots. Top 2% of class. National scholarship for academic excellence.
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • R
      Android wins in Latin America
      Reforma
      Jul 2016
      Android dominates the smartphone market across Latin America. 89% of smartphone owners use Android, up 5% from 2014. Android has the highest market share in Argentina, Bolivia and Paraguay, with 95% of all smartphone users. Puerto Rico has the highest share of iOS, with 30%, followed by Bahamas and Belice. México se encuentra en el lugar número 11 de los países con mayor penetración de iOS en Latinoamérica con 14% de la participación. En cuanto a adopción de dispositivos Android se encuentra en el lugar 23 con 86% siendo Samsung la marca más popular durante 2015 con 29% de la participación del mercado.
    • e
      Tech Dominates Women´s Shopping Carts in Latin America
      eMarketer
      Mar 2016
      Female digital buyers in Latin America made purchases in technology most often, according to a March 2016 report from Linio. Women ages 25 to 34 made up the largest share of the female digital buyer population across all countries.
    • Milenio
      The gig economy: Apli targets 20 million subemployed people
      Milenio
      Jan 2016
    • Forbes
      E-commerce can save the shopping season in Mexico
      Forbes
      Nov 2015
      Even though the November shopping season Buen Fin has lost some of its appeal, online retailers are getting ready for their best results in history with an expected 40% annual sales growth. -------- Aunque el fin de semana de descuentos ha perdido atractivo en general, las plataformas de comercio electrónico preparan su mejor Buen Fin de la historia, con un crecimiento de 40% en sus ventas.
    • C
      Smartphones - Linio´s bet for the 2015 shopping season
      CNN Expansión
      Nov 2015
      Smartphones will be Linio´s best selling category throughout Q4 2015. Traditional Android brands Samsung, Sony and LG will lose market share while new Asian OEMs such as Honor and OnePlus are experiencing explosive sales growth with their large 5.5 inch smartphones priced below USD $180.
    • Adweek
      Freemium Version of Facebook at Work by Year-End?
      Adweek
      Sep 2015
      Facebook at Work may be coming to an office near you by the end of the year. [...] Linio Chief Marketing Officer José María Pertusa told Re/code: "We’re a modern company. We actually expect our people to use social media. That’s the way we acquire most of our customers anyway."
    • El Economista
      Five states with the highest real estate potential
      El Economista
      Aug 2014
    • El Universal
      Mexico, the Latin American Detroit
      El Universal
      Jul 2014
      "With the planned launch of new manufacturing facilities from Honda, Nissan, Mercedes-Benz and BMW, Mexico is about to surpass Brazil as the largest car manufacturer in Latin America“ said José María Pertusa, Carmudi Mexico´s CEO.
    • E
      Smartphones, Facebook´s best weapon
      Excelsior
      Nov 2013
      “Facebook has a very high penetration of mobile users in Mexico, 35 million mobile active users out of 45 million total users". For Jose Maria Pertusa, this is the natural pattern in emerging countries, where people first discover the Internet on a mobile phone, unlike developed countries where people use desktop devices first.
    • C
      Facebook is hunting for Mexican friends
      CNN Expansión
      Oct 2013
      "Facebook´s objective of bringing 5 billion people online is so ambitious that we can only do it by partnering with local companies that share our vision of connecting the world" said Jose Maria Pertusa during the 2013 Mobile Summit México.
    • G
      Reaching users across Search, Play, YouTube and the Google Display Network with Universal App Campaigns
      Google Inside Adwords
      José Maria Pertusa, CMO of Linio shared that, "Universal app campaigns are an easy way to promote our app across Google Search, Google Play, the Google Display Network and YouTube. We were looking for a way to take advantage of the reach and scale of Google's networks and expand into new markets without having to manage multiple campaigns. With universal app campaigns, we only had to set up one campaign that drove more than 10,000 new installs in one month and install volume is continuing to trend up over time. We're also seeing a 20% lower CPI compared to other channels."