José Luis Seijas Google Ads and CRM Automation Specialist

Digital manager

MatchCraft

Oct 2019 - Jan 2023 (3 years 4 months)

- Manages 500+ search, display, social, and inventory campaigns via our proprietary software. - Reviews campaign performance and demonstrate software capabilities with clients on regularly scheduled meetings. - Communicates with engineers of bugs or software enhancements I find or reported by our clients.

b

Digital manager

bpublic health

Jan 2018 - Feb 2019 (1 year 2 months)

- Responsible for the marketing department. In this position, I suggested new media and tools implementing in paid media and digital analytics. - Also, I was responsible for new tools implementations such as Unbounce, Google AdWords, Facebook Ads, and CRM automation using Zapier, Supermetrics, and Google Sheets.

Digital manager

Notable

Sep 2016 - Jan 2018 (1 year 5 months)

- Managed every aspect related to digital and paid media at the Cannes award- winning agency Notable. - I was responsible for campaign strategy, media selection, execution, and measurement across the web, mobile, video, email, and new media technologies, selecting the specific media according to the objectives of the clients. - Receiving the complete training to become a Google Adwords certified individual, Google Analytics certified professional, and Facebook blueprint gave me criteria to select specific KPIs for every brand.

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Digital manager

Pinky

Feb 2016 - Sep 2016 (8 months)

- Managed the digital media unit being responsible for every aspect related to paid media, from strategy, implementation, optimization, and measurement to define KPIs into the agency - Also, being responsible for new tools implementation such as programmatic buying, resulting in 20-point increase engagement in media platforms such as Facebook, Twitter, LinkedIn, and Youtube. - The portfolio includes Audi, Volkswagen, and travel agencies.

Digital marketing consultant

Consultant

Jun 2015 - Jan 2016 (8 months)

- Consulting for several projects across America focusing in Sao Paulo and Miami areas, implementing Google AdWords, Facebook Ads, and Google Analytics to obtain the goals required for that company, some of the firms include Retail, E-commerce.

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Campaign manager

The Wild Fig Restaurant

Oct 2014 - May 2015 (8 months)

- I have implemented digital media campaigns interacting with brands across the region. The portfolio included brands from Paraguay, Uruguay, Argentina, Chile, Panama, and Puerto Rico. - Measured digital impact through Big Data (600 million impressions per month) to optimize every digital platform to build reports about consumption data, market niches, and business opportunities. - I intensely used Google AdWords (Google AdWords Qualified Individual), Google Analytics, Facebook Ads, Twitter Ads, Power Editor, and Custom Audiences to achieve an increase of 25% ROI investment.

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Online marketing executive

LG Electronics (LGERS)

Oct 2013 - Jan 2014 (4 months)

- Led and managed online operations for the brand, across the entire categories life cycles in Latam markets including Panama, Ecuador, Chile, and Venezuela: pre-sales, product, training, and post-sales support via online channels generating growth. - Executed in-house PPC, Email Marketing, and SEO campaigns being responsible for a wide variety of digital vendors. - Established website traffic reports and defined KPIs through different tools, such as Google Analytics and Adobe Omniture.

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Digital media coordinator

Universidad Metropolitana (UNIMET)

Nov 2011 - Sep 2013 (1 year 11 months)

- I founded and led the digital media unit, consisting of 6 members, bringing innovation and new tools into the integrated communications department, and resulting in a 20-point increase in brand recall, 16% improvement in social networking sites - 20% increase in engagement of new audiences connected to the webpage, Facebook app, monthly newsletter, SMS newsfeed, digital newspaper, and eLearning site. - We also implemented WordPress as our primary CMS management tool as well as Openx for digital media analytics.

U

Graphic designer / web designer

Universidad Metropolitana (UNIMET)

Oct 2009 - Oct 2011 (2 years 1 month)

- I managed the whole graphic design department through a wide variety of internal and external media. - Another part of my job was to update department workflows, implementing new tools for reporting and monitoring such as Facebook metrics. - Responsibilities range from art direction and concept development to print production. Projects include exhibition advertising, environmental graphics, annual reports, event invitations, UX, and UI design.

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Marketing assistant

VDS medical equipments

Aug 2008 - Sep 2009 (1 year 2 months)

- I managed an international portfolio based on (USA and Germany), which contributed to a 20% increase in customer acquisition, increasing ROI by 15% by the end of 2009. .

Graphic design intern

Young & Rubicam

Jul 2008 - Aug 2008 (2 months)

- As a team member, I contributed to increase the productivity of the web development department by producing layouts for digital media and packaging for large scale clients such as LG, Movistar, and Colgate, among others.

Graphic design trainee

Leo Burnett

May 2008 - Jun 2008 (2 months)

- I was selected as one of 8 participants nationwide for this 2-months professional advertising program. - The main focus of this training was brand development, BTL, and digital marketing.

José Luis Seijas

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