Sales Manager
TestGorilla
Apr 2022 - Jul 2024 (2 years 4 months)
Spearheaded the development of the company's first Go-To-Market (GTM) strategy, overseeing and optimizing performance for a global team. Directed Business Development Representatives, Product Advisors, and Account Executives to drive Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) growth. Established a robust career progression framework and ensured business continuity. During the company's 2 years, we grew ARR from €1M to €10M through various channels (Inbound, Outbound, Nearbound). Created a training program that transitioned the team from feature selling to consultative selling. Additionally, managed account administration by handling and onboarding new enterprise customers, ensuring a seamless integration into our ser