Brand Manager Sephora Collection
Sephora
May 2023 - Jul 2024 (1 year 3 months)
• Achieved Budget goals, growing +20.6% vs LY, keeping Sephora Collection as #2 brand at Sephora ranking and #10 in Mexican Beauty market, through local strategy development. • Managed a multi-category portfolio of over 1,200 skus, ensuring alignment with global assortment. • Build & inspired a team of 20 beauty advisors focused on POS. • Designed and executed the launch of approximately +120 new products, collaborating cross-functionally with Supply, Marketing, Operation, Digital and Training on 360° plans. • Managed E-commerce strategy with a monthly plan to drive launches and trends.