José Moreno
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Growth Marketing & Content Specialist | Marketing Automation with CRMs & AI
Medellín, Antioquia, Colombia
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Résumé
Jobs
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- MMarketing Specialist public Remote experienceMindclickFeb 2026 - Aug 2026 (7 months)• Partnered closely with the account management team to keep 100+ clients informed on their marketing plan, producing content to put them on the radar of major brands like Hilton, Marriott, Hyatt, and IHG, leveraging our contact database.
• Designed and implemented an automated tracker to monitor marketing commitments across 100+ clients, giving the account management team visibility to respond to client questions.
• Led the rollout of a new MindClick brand identity across all channels and content, well received by clients.
• Developed a new content strategy built around hospitality project success stories (replacing generic client/supplier spotlights), which was well received by clients and contributed to a notable increase 
Growth Marketing Associate public Remote experienceCometaMar 2024 - Feb 2026 (2 years)Actively contributed to the company's growth from 5 to 400+ clients in 3 years, through marketing processes, structures and strategies developed from scratch.
• Defined and executed the lead-generation strategy for private schools in Mexico, combining events, educational content, and multichannel campaigns to generate MQLs.
• Created and scaled Eventos Despega, running 100+ events across all 32 Mexican states and turning it into a key lead-generation source.
• Led the strategy and operation of Webinars Cometa (25+ webinars), a key acquisition and education channel.
• Led the creation and execution of 4 editions of the Annual Report on the State of Private Education in Mexico, used by hundreds of schools.
• Man- Growth Marketing Analyst verified_user Verified experience public Remote experienceCometaJan 2023 - Mar 2024 (1 year 3 months)Joined as Cometa's first marketing hire and was the sole marketing professional for nearly 2 years, building the bases of our marketing and sales strategy.
• Led the content strategy for blog and social media, focused on building trust and educating school administrators.
• Initiated and developed the first edition of the Annual Report on Private Education in Mexico, the seed project that later scaled to 4 editions.
• Produced articles, guides, and social media content aligned with the sales funnel, leveraging ChatGPT for ideation and content production. - InternGrupo BancolombiaJul 2022 - Jan 2023 (7 months)• Analyzed operational and commercial data to support key decisions for the Mis Aliados program.
• Designed and optimized Excel templates and automations to streamline follow-up processes.
• Provided logistical support for marketing campaigns aimed at independent workers. - Podcast Coordinator & Content Creator public Remote experienceStartupeableJan 2022 - Jul 2022 (7 months)• Fully coordinated the Startupeable podcast: guest booking, interviews, show notes, and editorial calendar.
• Produced written content and copywriting (SEO articles, newsletters, threads) and graphic pieces for social media. - mCommunity Manager & Podcast Manager public Remote experiencemet conectaApr 2021 - Jan 2022 (10 months)• Managed the company's digital strategy, social media, and visual identity.
• Served as manager and editor of the "Innovar para el Futuro" podcast.
• Created content focused on community building and lead generation.
Education
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- B.A. in Entrepreneurship & Innovation ManagementUniversidad Pontificia BolivarianaJan 2019 - Apr 2023 (4 years 4 months)Focus on project development, innovation, leadership, and strategic management.