José Moreno

José Moreno  new_releases

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Growth Marketing & Content Marketing Specialist | Marketing Automations with CRMs & AI
Medellín, Antioquia, Colombia

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Résumé


Jobs verified_user 17% verified
  • M
    Marketing Specialist public Remote experience
    Mindclick
    Feb 2026 - Aug 2026 (7 months)
    • Worked closely with the account management team to create content that positioned 100+ hospitality clients with major brands such as Hilton, Marriott, Hyatt, and IHG, leveraging our contact database.
    • Designed and implemented an automated tracker in HubSpot to monitor the fulfillment of quarterly marketing commitments across our 100+ client portfolio, providing the account management team with visibility for the first time and increasing perceived value among stakeholders.
    • Developed a new email marketing strategy centered on hospitality project case studies, replacing generic client/vendor emails and increasing open rates by 85% and click rates by 5x, contributing to a notable increase in annual subscription renewals.
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  • Cometa
    Growth Marketing Associate public Remote experience
    Cometa
    Mar 2024 - Feb 2026 (2 years)
    Actively contributed to the company's growth from 5 to 400+ clients in 3 years, through marketing processes, structures and strategies developed from scratch.

    • Created and scaled Eventos Despega, a separate brand under Cometa. Led the logistics and processes for 100+ content events across all 32 states of Mexico, attended by ~2,500 private school leaders, making it the company’s primary source of leads, with ~10% event-to-sale conversion, ~80% average attendance, and an NPS of 9.5/10.
    • Led the strategy and operations of Cometa Webinars (25+ webinars, 14,000+ unique users, ~300 average viewers), becoming the company’s second key acquisition channel and a major source of free education for school leaders, owners, and educato
  • Cometa
    Growth Marketing Analyst verified_user Verified experience public Remote experience
    Cometa
    Jan 2023 - Mar 2024 (1 year 3 months)
    Joined as Cometa's first marketing hire and was the sole marketing professional for nearly 2 years, building the bases of our marketing and sales strategy.

    • Led the content strategy for the blog and social media, focused on building trust and educating school leaders, driving a 10x increase in website traffic and a 7x increase in reach on our primary social channel, LinkedIn.
    • Initiated and developed the first edition of the Annual Report on Private Education in Mexico, laying the groundwork for an editorial project that grew to 4 editions and became the company’s 2nd-largest source of qualified leads in 2023, complemented by personalized school diagnostics that positioned Cometa as a trusted reference in the private educa
  • Grupo Bancolombia
    Intern
    Grupo Bancolombia
    Jul 2022 - Jan 2023 (7 months)
    Mis Aliados is an alliance between Grupo Bancolombia and Grupo Sura. The platform connects independent workers with individuals and companies seeking high-quality services.

    • Analyzed operational and commercial data to support decision-making for the Mis Aliados program.
    • Designed and optimized Excel templates and automations to streamline tracking and internal processes.
    • Provided logistical support for marketing and communication campaigns targeted at independent workers.
  • Startupeable
    Podcast Coordinator & Content Creator public Remote experience
    Startupeable
    Jan 2022 - Jul 2022 (7 months)
    • Coordinated the production of the Startupeable podcast, including guest management, interview preparation, show notes, and editorial calendar oversight.
    • Created social media content (LinkedIn, Instagram, and Twitter) and designed visual assets to strengthen brand presence.
    • Wrote SEO articles, newsletters, and Twitter threads focused on driving organic growth.
    • Supported the post-production of Mundo Startup (RPP Noticias Perú), ensuring audio quality and timely distribution.
  • m
    Community Manager & Podcast Manager public Remote experience
    met conecta
    Apr 2021 - Jan 2022 (10 months)
    • Led the digital communication strategy to strengthen brand presence, optimize visual identity, and increase engagement across Instagram, LinkedIn, YouTube, and Facebook.
    • Managed and edited the Innovar para el Futuro podcast, including guest coordination, scripting, recording, and post-production.
    • Created graphic and audiovisual content focused on community building and supporting commercial objectives.
    • Conducted research on innovation and entrepreneurship trends in Latin America to inform strategic scenarios and decision-making.
    • Assisted in building strategic foresight exercises and opportunity assessments for clients in the innovation ecosystem.
Education verified_user 0% verified
  • Universidad Pontificia Bolivariana
    B.A. in Entrepreneurship & Innovation Management
    Universidad Pontificia Bolivariana
    Jan 2019 - Apr 2023 (4 years 4 months)
    Focus on project development, innovation, leadership, and strategic management.