J
Jorge Rodríguez
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Business developer
Madrid, Community of Madrid, Spain
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New business managerAvida GlobalMay 2021 - Nov 2022 (1 year 7 months)- Led the development of business opportunities for cannabis in LATAM; focused on pharmaceutical, wellbeing consumer products, food and drink and veterinary markets. - Implemented strategy to include B2C tactics and market development for cannabis infused consumer products for the LATAM market. - Constructed the production chain in Colombia of a UK brand, sourcing product registration, contract manufacturer, marketing team and last-mile logistics to deliver mass sales of product. Designed and executed a sales strategy successfully delivering opportunities in pharmacies, sport shops ad naturists shops for 6 countries in LATAM. Established distribution models for veterinary cannabis product, supporting medical studies and liaising with veter- BLife sciences officerBritish Embassy ColombiaSep 2019 - May 2021 (1 year 9 months)- Supported SMEs enter the Colombian market on pharmaceutical and well-being markets. such as pharmaceuticals, vaccines, medical devices and telemedicine. Addressed market access barriers to promote expansion of commercial opportunities across health - Engaged with regulatory institutions and associations to allow for strategic negotiations between public and private sectors within the healthcare industry. Repeated annual delivery of three times the expected exports on Life Sciences. - Supported negotiations between AstraZeneca and the Colombian Ministry of Health for COVID-19 vaccine procurement. - Engaged with high officials from UK’s COVID-19 taskforce to support the Colombian Ministry of Health on the enrollment in the COVAX multilatera
- Coordinator of innovationSucroal S.A.Feb 2012 - Aug 2019 (7 years 7 months)- Developed commercial connections that lead to sales of complete plant production capacity of a specialty alcohol used in personal care and food. - Market analysis of new major business models focused on the production of new specialized biobased chemicals presented to the board of directors. Design and development of novel fermentation methodologies to increase plant yield - Management of citric acid fermentation in a 30.000+ ton per annum production plant.
Education
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- eProject management for developmentedX Massive Open Online CourseDec 2020
- MCompetitiveness leadershipMcDonough Executive School of BusinessJan 2017
- Industrial microbiologyPontificia Universidad JaverianaFeb 2007 - Jan 2012 (5 years)