Specialist in Strategic Design and Innovaon, professional in Visual Design, with extensive work experience designing high-impact strategies to improve the customer and user experience, brand posioning and implemenng value proposions to leverage the synergy of the diferent processes of the organizaon in favor of its producvity and sustainability in the market. Experience in the design of services and products, both analog and digital, management of design, innovaon and entrepreneurship projects, through agile methodologies, Design Thinking, HCD, Blue Oceans and change management. Excellent skills for the leadership of muldisciplinary teams, crical and strategic thinking for decision making, analysis of the successes and failures to define creave and asserve acon plans that contribute to the global objecves of the business.