Jorgelina Antonioli

Product Designer

Paginar

May 2025 - Current (1 year 3 months)

• Lead the end-to-end creation of Design Systems, including design tokens, variables, and documentation in Supernova, ensuring scalability across products. • Define service strategy and discovery roadmaps using Design Thinking and innovation methodologies. • Design digital products such as mobile applications, websites, and interfaces for electrical devices (Hisense products), developing prototypes in Figma. • Collaborate closely with development teams, product teams, and stakeholders throughout the entire project lifecycle to ensure design consistency and standardization. • Use AI tools such as Claude and others integrated into the design process for research, ideation, documentation, UX writing, analysis, and productivity.

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Product Designer · Service Designer

Settle Network

Aug 2023 - Apr 2025 (1 year 9 months)

• Designed solutions and user flows based on qualitative and quantitative data analysis. • Organized and facilitated ideation and co-creation workshops with cross-functional teams and stakeholders, aligning business value with user needs. • Optimized the onboarding and first deposit experience by reducing friction at key steps, contributing to an estimated 20–30% increase in conversion rates while balancing user needs and business objectives. • Conducted research to identify and understand both business and user needs, transforming insights into effective design solutions. • Applied methodologies such as Design Thinking, Scrum, Design Sprints, and Service Design.

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Product Designer

Paguelo Fácil

Mar 2023 - Jul 2023 (5 months)

• Conducted usability testing with internal users to identify pain points and improve the app experience. • Translated concepts into wireframes and interactive prototypes that demonstrated intuitive user experiences. • Redesigned and documented the Design System, incorporating new components and updated guidelines. • Collaborated with Business Analysts to define product strategy and service initiatives.

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UX UI Designer

Multiplica Talent Mexico | Compartamos Bank & Multiva

Mar 2022 - Feb 2023 (1 year)

• Redesigned the mobile transactional flow based on quantitative research (A/B testing) and Customer Journey Maps, identifying critical friction points in the payment process and achieving an estimated 40% reduction in abandonment rates during moderated usability testing. • Conducted usability testing and redesigned the Design System, documenting all components. • Presented design decisions to stakeholders, aligning design direction with business objectives. • Worked on large-scale internal projects alongside multidisciplinary teams. • Developed Personas, Customer Journey Maps, and Service Blueprints.

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UX UI Designer · Graphic Designer

Medife · Sanatorio Finochietto · ASE · Fundación Medife

Oct 2015 - Mar 2022 (6 years 6 months)

• Redesigned the mobile application and implemented new features, improving the patient experience. • Created and implemented a new Design System and style guides aligned with brand identity. • Conducted user interviews. • Designed brand manuals, logos, and digital assets for all social media channels.

Jorgelina Antonioli

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