As a Manager of Managed Experiences, Merchandising & Global Deals International Markets at eBay, I have over six years of experience creating and executing data-centric digital retail and inventory strategies that help the organization navigate a rapidly evolving space and unlock growth in key markets. I have an integrated channel expertise that spans across LatAm, EMEA, and APAC regions, and a master's degree in Business Administration.
In my current role, I lead a team of talented merchandisers to develop, curate, and control the site experience of eBay's global sites, as well as to organize, design, and implement strategies for verticals, promotions, selection, and pricing of merchandise. I also leverage personalization and inventory insights to maximize relevance and increase conversion for buyers, and launch and manage programs to drive retention of high-value customers. Additionally, I developed a unified global merchandising strategy to increase marketing and merchandising relevance across emerging markets, and a global methodology to select and curate deals for the Global Deals Program.
Have managed the execution and inventory selection of multiple marketing campaigns, including retail, brand, seasonal, and go-to-market strategy across international markets in LatAm, EMEA and APAC.
I am passionate about putting the customer first, strengthening performance, striving for team growth, and working efficiently with global teams and across organizations. I have strong skills in digital marketing, problem solving, and e-commerce, as well as certifications in Google Analytics and Salesforce. I am fluent in Spanish, English, and Portuguese, and have also studied sports management and sports facility management. My mission is to create e-commerce and inventory strategies that enhance customer engagement, build enthusiasm, generate better site experience, and make eBay achieve its objectives.
