Jorge Pedro F

Jorge Pedro F

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Marketing Operations Professional | MarTech | Automation | Marketo| Salesforce | Hubspot
Zapopan, Jalisco, Mexico
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Résumé

Jobs verified_user 0% verified
  • C
    Campaign Operations Manager
    Jan 2022 - Jan 2023 (1 year 1 month)
    - Researched and implemented deliverability measurement tool, increasing inbox deliverability and corresponding metrics by 12% to 20%, resulting in turn in a tenfold increase in lead generation.
    - Manage Sales, Customer Success & Marketing team use of Marketing Automation Platform (Marketo)
    - As Marketo admin, maintain data integrity and alignment with the sales process
    - Develop and manage new and existing management reports
    - Coordinate with key members from the Marketing, Sales, and Customer Success teams regarding any issues with the database / Salesforce Sync
    - Support marketing and sales efforts through data manipulation and analysis Stack: Marketo, Salesforce, Hubspot, Zapier, Zoom Webinars, ClearBit, SendG
  • Aeroméxico
    Product Marketing Manager
    Aeroméxico
    Nov 2019 - Dec 2021 (2 years 2 months)
    - Led an agency team to redesign Aeromexico Cargo's website, improving customer flows, copywriting, and UX Design.
    - Led a six-member cross-functional team to implement Salesforce and Pardot; the system is used by 50+ employees nationally
    - Cooperated closely with the PR team to generate media conversation maximizing Aeromexico Cargo brand awareness with a 3% increase in ROI and an outstanding earned media value
  • DiDi
    Growth Operations Manager
    DiDi
    Oct 2018 - Nov 2019 (1 year 2 months)
    - Accelerated user acquisition achieving considerable market share (+30%) within three months of launching each location
    - Planned the day-to-day strategy of passenger engagement, raising retention rates (+60% 7-day retention) while lowering net churn
    - Conducted Google Ads, Facebook Ads, and in-house systems optimization strategies, boosting customer acquisition by 20% and steadily decreasing CAC by 60% in 3 months
    - Supervised and trained 4 interns, 3 of them were awarded a job offer
    - Cut by 90% time for data analysis by developing along with the BI team automated predictive modeling, and data analytics measurement tools
  • GE Digital
    Marketing Operations Manager
    GE Digital
    Oct 2017 - Oct 2018 (1 year 1 month)
    - Ensured marketing scoring was accurate, through the correct creation and programming of progressive profiling acquisition forms, nurture programs, and marketing automation strategies tripling MQLs
    - Led four-member cross-functional team to implement GDPR compliant system flows, landing pages, and acquisition forms impacting over a million users globally
    - Managed the QA process for GE Digital's transition from Google Analytics to Adobe Analytics
  • Wizeline
    Marketing Operations Manager
    Wizeline
    Sep 2016 - Sep 2017 (1 year 1 month)
    - Improved campaign management, design, and automation for customer acquisition strategies that drove to a 400% jump in website traffic with conversion rates of up to 7%, while reducing budget expenditure
    - Conducted data-driven analysis to provide additional insight beyond the data to identify trends for improved customer acquisition, nurture, and scoring programs, with a 27% revamp in website leads
    - Admin of marketing automation systems, providing prospect and customer analysis, targeting, and intelligence

  • Hilti Group
    Key Account Sales Manager
    Hilti Group
    Jun 2015 - Sep 2016 (1 year 4 months)
    - Achieved a consistent sales growth of over 6% month over month with an accelerated growth (+200%) in online sales while improving customer loyalty and engagement
    - Analyzed the current business environment, and through creative opportunity creation, deal structuring, and value proposition average margin (+14%)
    - Managed 10 Key Accounts turning in about $6M MXN annual sales
    - Created a savings calculator that illustrated numerically Hilti's value proposition in terms of operational costs and increased productivity
  • Hilti Group
    Strategic Marketing Manager
    Hilti Group
    May 2014 - Jun 2015 (1 year 2 months)
    - Analyzed brand's pricing, advertising, and distribution data and identified seasonal trends and white space by integrating consumer insights; recommended strategic changes in portfolio and marketing plan to C-suite executives, reversing sales slump
    - Conducted value proposition creation workshops for sales agents, and designed product 'cheat-sheets' and 'trade manuals' to help achieve a 20% improvement in customer acquisition by field sales representatives.
    - Lead Data Quality project, which resulted in the update of 70% of the records, and the adoption of new data cleanliness & data governance programs.

  • Tecnologico de Monterrey
    Marketing And Public Relations Assistant
    Tecnologico de Monterrey
    Oct 2010 - Sep 2012 (2 years)
    - Planned and coordinated events led by the Engineering School
    - Designed comms and advertisements
    - Conceptualized and coordinated the creation of an online system, reducing in half the time to capture data for events
Education verified_user 0% verified
  • Kedge Business School
    Master of Science
    Kedge Business School
    Jan 2012 - Jan 2014 (2 years 1 month)
  • Tecnologico de Monterrey
    Bachelor of Science
    Tecnologico de Monterrey
    Jan 2005 - Jan 2009 (4 years 1 month)
  • M
    Diploma, International Marketing
    MIB Trieste School of Management
  • The University of Texas-Pan American
    Diploma, Materials Science
    The University of Texas-Pan American