Jorge Ayala

I'm a business development & growth leader with 10+ years of experience driving partnerships and revenue expansion across Real Estate, Hospitality, and B2B services in Latin America. Throughout my career, I’ve worked closely with C-level executives, investors, developers, and multinational companies, building long-term, trust-based partnerships that translate into measurable commercial results. My experience spans portfolio management, strategic accounts, market expansion, and relationship-driven sales models across multiple countries in the region. Currently, as Portfolio Director for Latin America at GRI Institute, I lead regional business development and customer success teams, manage strategic accounts, and design growth initiatives focused on increasing revenue from both new and existing clients. I act as a senior commercial interface with key decision-makers across the real estate and investment ecosystem. Previously, I led partnership expansion at IWG (Regus, Spaces, HQ) in Mexico, closing multiple managed-agreement locations and structuring owner-funded partnerships aligned with long-term ROI. Earlier roles include scaling GRI Club’s Latin American operations and revenue, and driving significant growth in investment and real estate summits across the region. I bring a rare combination of strategic vision and hands-on execution, and I thrive in fast-paced, high-pressure environments where relationships, credibility, and long-term value creation matter most.