Jorge Arturo Salgado García

Reseller Strategic Account Manager LATAM

SiteMinder

Jun 2023 - Current (3 years 5 months)

• Led the launch of the reseller program in Latin America, consistently exceeding quarterly targets by more than 200% through the creation of strategic alliances and the implementation of a highly effective indirect sales model.

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Director, Sales and Marketing

MCROWD

Aug 2022 - Feb 2023 (7 months)

• Led a team that placed over 30 million pesos in collective real estate investment products, ensuring the achievement of growth objectives and optimizing team performance.

• Directed the successful launch of the company’s first massive Buen Fin campaign, coordinating cross-functional teams to optimize ongoing SEO and SEM campaigns, and overseeing the comprehensive relaunch of the website to improve visibility and performance.

• Redefined the company’s commercial strategy by automating customer service processes for the base of the pyramid and leading direct prospecting efforts towards experienced investors, maximizing operational efficiency and sales outcomes.

Manager, Commercial Strategic Sales and Presales

Clara

Jun 2021 - Jul 2022 (1 year 2 months)

• Led my team in scaling the company, transforming it from a family-and-friends startup into the youngest unicorn in LATAM in less than a year through strategic management and effective coordination across all levels of the organization.

• Directed the company’s sustained growth quarter after quarter by implementing commercial and sales strategies that optimized resources and consistently met financial targets.

• Headed the placement of credit lines for over 3,000 corporate clients, ensuring efficient process management and personalized attention that fostered customer loyalty and expanded the client portfolio.

Senior Sales Executive

Oracle

Dec 2017 - Jun 2021 (3 years 7 months)

• Generé crecimiento comercial en SaaS, licencias, hardware y servicios, dirigidos a empresas de hospitalidad, restaurantes y retail, liderando estrategias comerciales para maximizar la penetración en estos mercados.

• Gestioné tanto el hunting como el farming de más de 80 cuentas, optimizando las oportunidades de ventas y garantizando la retención y expansión de la cartera de clientes.

• Dirigí la administración, el relacionamiento y las negociaciones con cuentas internacionales AAA, fortaleciendo alianzas estratégicas y asegurando acuerdos clave a largo plazo.

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LATAM Sales, Marketing and Delivery Director

BatchMaster Software

Mar 2015 - Dec 2017 (2 years 10 months)

• Founded and structured the sales, marketing, and pre-sales teams from scratch, establishing an effective collaboration framework that enhanced the company’s commercial and strategic performance.

• Led double-digit growth year over year, achieving the sale of more than 60 projects in 6 countries by defining innovative commercial strategies and coordinating international teams.

• Managed direct and indirect sales through distributors (partners/channels), reaching over 1 million dollars in annual revenue from SaaS, licenses, and services aimed at manufacturing and retail companies, optimizing relationships with strategic partners and ensuring penetration into key markets.

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Professor

IBERO College

Mar 2015 - Current (11 years 8 months)

• I am part of the Continuing Education management team, leading the delivery of Master Classes at the Diploma and Master’s levels in key areas such as Design Thinking, Continuous Innovation, Strategy, Digital Marketing, Digital Platforms, 360 Campaigns, Metrics, and Return on Investment, contributing to the development of strategic and digital competencies in professionals across various sectors.

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Marketing, Communication and Commercial Manager

Mexican Football Federation

May 2013 - Mar 2015 (1 year 11 months)

• Led the sale of multimillion-dollar, multiyear sponsorships with key brands such as Voit, Scotiabank, and Gatorade, as well as with state governments, developing long-term strategic relationships that boosted the organization’s growth and visibility.

• Directed the creation and implementation of the communication plan, coordinating media relations and leading the digitalization of fan membership, as well as the relaunch of the digital brand, positioning the organization on new channels and enhancing its reach.

• Oversaw the organization of large-scale sporting events with attendance in the tens of thousands, ensuring efficient logistics and a positive experience for attendees.

Digital Marketing Manager

IBM

Dec 2010 - May 2013 (2 years 6 months)

• Led the generation of 30% of all leads for the Software business unit, driving acquisition strategies that fueled the company’s commercial growth.

• Directed the optimization and execution of organic (SEO) and paid (SEM) campaigns on Google and endemic media, managing budgets of up to 300 thousand dollars annually and achieving a 2:1 return on investment, maximizing the impact of marketing investments.

• Led the launch and production of IBM’s first podcast in Spanish, innovating in content creation that strengthened the brand’s positioning in Spanish-speaking markets.

Web Coordinator

DISH MEXICO

Jun 2009 - Nov 2010 (1 year 6 months)

• Redefined the strategic objective of the website, transforming it from a content portal into a key tool for acquiring new subscribers, which significantly increased the customer base.

• Led the strategy for acquiring the first million subscribers for the pay TV system, managing marketing and sales efforts that solidified the company’s growth in a competitive market.

• Recognized with the Joaquín Vargas award in the New Business category for the creation and implementation of the prepaid subscription card, an innovation that diversified revenue streams and expanded business opportunities.

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Editor

Revista SIN

Dec 2007 - Jun 2009 (1 year 7 months)

• Led the management of web content, ensuring editorial consistency and alignment with the publication’s strategic objectives to maximize impact and reach within the target audience.

• Supervised the writing of news, special articles, and reviews on films, music, video games, and technology for the print magazine, coordinating with the editorial team to ensure the quality and relevance of the content, as well as its adaptation to market trends.

Web Editor

Atomix Magazine

Jun 2004 - Aug 2006 (2 years 3 months)

• Wrote and oversaw the creation of more than 3,000 pieces of content, including news, special articles, and reviews on films, music, video games, and technology, ensuring editorial quality and relevance across multiple platforms.

• Led the production of the company’s first reality show, an innovative project that resulted in the selection of the new host for the web TV program, expanding the audience and improving user engagement.

• Managed a community of over 60,000 users, implementing strategies to increase participation and foster a close relationship between the brand and its audience, ensuring sustained community growth.

Jorge Arturo Salgado García

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Jorge Arturo Salgado García

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