Jordan butler
About
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Global Marketing Executive | Brand Building, Demand Generation & Growth Strategy | 15+ Years Experience
Miami, Florida, United States
Résumé
Jobs
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Chief Executive OfficerCleanlight INCSep 2022 - Current (4 years 2 months)As CEO of Cleanlight Inc. A technology/clean energy innovation company (solar lighting and renewable solutions), I lead an "Anti-BS Marketing", providing strategies that cut through fluff to deliver tangible, measurable results for US firms. Leveraging principles from 'Attention: The Anti-BS Marketing Playbook,' I specialize in high-impact growth and performance optimization.
Strategic Leadership:
Pioneered and scaled Cleanlight Inc. as a US-based 'Anti-BS Marketing', overseeing strategic direction, business development, and client engagements.
Developed Cleanlight Inc.'s signature service offerings, including technology/clean energy innovation company (solar lighting and renewable solutions), Fractional CMO- Chief Executive OfficerCleanlight Marketing AgencySep 2022 - Current (4 years 2 months)As CEO of Cleanlight Inc., I lead an "Anti-BS Marketing" agency, providing strategies that cut through fluff to deliver tangible, measurable results for US firms. Leveraging principles from 'Attention: The Anti-BS Marketing Playbook,' I specialize in high-impact growth and performance optimization.
Strategic Leadership:
Pioneered and scaled Cleanlight Inc. as a US-based 'Anti-BS Marketing' agency, overseeing strategic direction, business development, and client engagements.
Developed Cleanlight Inc.'s signature service offerings, including Fractional CMO engagements and performance marketing solutions, directly reflecting actionable strategies from my book.
Champion Cleanlight Inc.'s unique value: - Founder, CEO, and Head of Marketing & SalesCleanlightJul 2018 - Jul 2025 (7 years 1 month)Founded and scaled CleanLight, a pioneering company providing clean and sustainable energy solutions across LATAM. Under my leadership, the company became one of the top hardware startups in Latin America (2021) and was nominated multiple times as one of the most innovative companies in the region.
Directed overall company strategy while leading marketing, sales, and fundraising initiatives. Built CleanLight into a regional leader by changing the landscape of temporary and remote power solutions for the mining, agriculture, and energy sectors.
Key Achievements:
Generated over $25M USD in project sales across national and international markets.
Successfully raised $9M USD from institutional investo - CEO and FounderBUTLERCORPJun 2018 - Jul 2025 (7 years 2 months)Founded and led BUTLERCORP and its portfolio of companies, including Equilive, Building Innovation Group, Butler Academy, Elefante Publicidad, and Make It Better, with a mission to generate high-impact solutions that enhance client productivity and competitiveness.
Strategic Leadership: Directed corporate strategy, business development, and cross-company synergies, driving sustainable growth across multiple industries including innovation, education, marketing, and technology.
High-Impact Solutions: Designed and implemented scalable solutions focused on client needs, improving efficiency, productivity, and long-term value creation.
Market Expansion: Oversaw the development of international partnerships and t - Head of Marketing and SalesTarpulinDec 2016 - Aug 2018 (1 year 9 months)Led the company’s commercial strategy, overseeing all marketing, sales, and business development functions. Directed large-scale projects and spearheaded commercial recruitment while building and mentoring a high-performance team focused on achieving ambitious revenue and growth targets.
Strategic Leadership: Drove the company’s go-to-market and sales strategy, securing multi-million-dollar contracts in the mining and construction industries.
Growth & Expansion: Developed international market entry strategies, positioning the company for long-term growth beyond Chile.
Team Development: Built and coached a high-performing commercial team, fostering a culture of accountability, collaboration, and results. - Project Manager and Office Manager for South AmericaAlaska StructuresSep 2012 - Nov 2014 (2 years 3 months)Manager of the regional Office of Alaska Structures located in Santiago, Chile. The main responsibilities were the consolidation of the company in South America, constant communication with key customers and the searching for business oportunities. The role also included team formation, led the hiring proccess, manage the office accountability. Commercial management and project management for all the projects in South America. Develop of the markets in Peru, Colombia, Panana, Brasil, Mexico, Ecuador, Panama y Chile.
This posistion reported directly to the Commercial VP in Seattle, United States.
The biggest milestones were the excution of mining project like Core Storage for El Abra Mining, Exploration camps for Mencan - Porject Management Office ManagerTarpulinFeb 2015 - Nov 2016 (1 year 10 months)Directed and managed the company’s Project Management Office, overseeing multimillion-dollar national projects in the mining and construction industries.
Successfully sold and executed over $10M USD in large-scale temporary facility projects, ensuring alignment with client needs and company objectives.
Led and mentored a high-performance team of project managers, driving accountability, skill development, and adoption of project management best practices across cost, time, scope, quality, stakeholder, risk, acquisition, HR, and communication management.
Oversaw the design phase of major projects, ensuring technical specifications, compliance, and customer requirements were met to guarantee operational succes
Education
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- Postgraduate Studies in Strategic Communication, ManagementPontificia Universidad Católica de ChileJan 2014 - Dec 2014 (1 year)
- Industrial Engineer, GestiónUniversidad de ChileJan 2003 - Dec 2010 (8 years)I had an active participation in the development of big number of projects, which let me earn experience in areas as Project Management, Team Leadership, Strategic vision and communication. I led projects that impacted the community development as well, in remote locations in Chile. I, aslo, developed sales, business and fundraising skills that let me afford the project excutions.
I worked as consultant for private companies too.
Projects (professional or personal)
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- SSlum Improvement ProjectsJun 2003 - Mar 2008 (4 years 10 months)Community development through building of social housing and workshops for kids and entrepenours.