Jonathan Tasman

Jonathan Tasman

About

Detail

15 years of experience in digital marketing, growth strategies, and GTM motions.
Michigan, United States
Contact Jonathan regarding: 
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Full-time jobs
Starting at USD150k/year
Flexible work
Starting at USD100/hour
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Finding mentors
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Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • C
    Startup Senior Manager of Growth Marketing and Operations
    Cybersecurity
    Jan 2023 - Jan 2024 (1 year 1 month)
    • Identified ICPs to pivot from fraud to cybersecurity, leading to $15M Series-A funding and shortened sales cycles through webinars, events, and podcasts. • Developed and executed an omnichannel marketing strategy, increasing top-of-funnel lead generation by 235% YoY with a 15.7% trial conversion rate (TCV), & conversion rate of 3% generating $720k in revenue. • Secured rank 1 on Google using A/B testing and SEO for 10 keywords. • Established new marketing channels during message pivots: podcasts, media relations, SEO, and short-form video.
  • C
    Startup Senior Marketing Manager
    Cybersecurity
    Jan 2022 - Jan 2023 (1 year 1 month)
    • Planned and executed GTM strategy with no existing funnel into $10.4M in sales pipeline. • Built the SEO channel by optimizing content and driving organic inbound traffic 5x (CTR & IMPR). • Set up automated MarOps and paired it with value-focused content creation for ICPs, boosting social media presence by 3x. • Collaborated cross-functionally across customer success, sales, product marketing, operations, and executive team to define ideal customer profiles (ICPs).
  • B
    Head of Brand Development
    Buell Motorcycles,
    Jan 2021 - Jan 2022 (1 year 1 month)
    • Increased traffic to e-commerce platforms with SEO by 7% quarter over quarter. • Increasing sales by 18% through new lead generation across the family of brands. • Increased Social media followers on multiple platforms by 18% week over week.
  • P
    Head of Operations and Marketing
    Premier Edge,
    Jan 2018 - Jan 2020 (2 years 1 month)
    • Spearheaded turnaround functioning as a Swiss army knife for all gaps, P&L responsibility as owner's lieutenant, handling day to day operations. • Eliminated redundancies in labor to reduce cost on jobs, directly increasing gross margin by 14%. • Improved SEO KPIs (keyword rank, conversions, organic visibility, organic sessions, organic CTR, and backlinks ) by 13% YoY and marketing funnel by 19%.
  • G
    Lead Digital Communications Manager
    Green Light Management,
    Jan 2016 - Jan 2018 (2 years 1 month)
    • Established a GTM motion for the sales and marketing teams that increased outbound outreach by 20%. • Led web and re-branding project, completing early and under budget by 8%.
  • L
    Founder
    Little Sim World
    Jan 2013 - Jan 2018 (5 years 1 month)
    • Increased revenue by 12% YoY through SEO, SEM, and PPC through a lead-generation process. • Produced videos w/ 21.7M views for viral content creators. Worked w/ CBS, Nickelodeon, Game Show Network, & Sony.
  • H
    Lead Marketing Coordinator
    Hilco Fixture Finders,
    Jan 2010 - Jan 2016 (6 years 1 month)
    • Enterprise project manager overseeing custom software to catalog warehousing inventory. • Managed a team of 3 to build a Salesforce solution (Pardot) for a high-growth sales team w/ $12M ARR.
Education verified_user 0% verified
  • Quantic School of Business and Technology
    MBA public Remote experience
    Quantic School of Business and Technology
    Apr 2022 - Current (4 years 7 months)
  • Grand Valley State University
    B.S. Film and
    Grand Valley State University
    Jan 2009 - Jan 2012 (3 years 1 month)
  • New York Film Academy
    A.F.S. Directing and Producing
    New York Film Academy
    Jan 2007 - Jan 2008 (1 year 1 month)