Jonathan Martinez Pallares Sr. Data Analytics Manager

Sr. Data Analytics Manager

Volaris

Oct 2021 - May 2022 (8 months)

- Team leadership of data specialists >Relationships with providers >Roadmap and vision planning >OKRs and KPI definitions >LTV Calculations >Data layer tools (Tealium, GTM), Experimentation platforms (Optimizely), Analytics (Amplitude, GA)

Course Professor - Google Data Studio

Crehana

Sep 2021 - Oct 2021 (2 months)

- Creation of an introductory course to reports and dashboards with Google Data Studio

Sr. Marketing Analytics and Insights Manager

Kueski

May 2021 - Aug 2021 (4 months)

- CAC and LTV calculations, tracking and forecasting › Sales and budget forecasting. › Google Analytics and Google Tag Manager management and configurations. Validation of triggers, variables, and tags. › SQL Queries to generate insights from sales data › Cleaning of customer Lists for marketing automation, newsletters › Growth campaigns insights and recommendations › Creation of Metabase questions and dashboards. › Creation of Tableau dashboards

T

Performance Consultant

Teamagencymx SAS de CV

Sep 2020 - May 2021 (9 months)

- I provide several digital services with focus on growth and analytics › Web development, WooCommerce and payment gateway setup › Setting up advertising and analytics accounts for my clients › Ads strategy design and implementation in platforms like Facebook Ads, LinkedIn Ads and Google Ads › Landing page creation and linking up ad accounts with CRM › Setting up sales pipelines and processes in Hubspot CRM

U

Head of Digital Channels

Uniclick by Unifin

Nov 2019 - Jun 2020 (8 months)

- Starting the digital channels from zero at Uniclick, design of the digital strategy, sales funnel, main KPI's and setting up Google Ads, Facebook Ads, Google Analytics and Tag Manager accounts. › Keeping the growth at Unifin, implementing agile methodologies like scrum for improved project control, design of kPIs dashboards with Google Data Studio. › Ensuring the end to end lead traceability and continuous optimizations of campaigns with advanced techniques such as Offline Tracking Conversions in Google Ads and specific ad interaction in Facebook Ads.

E

Digital & Analytics Manager

Efectivale S.A de C.V.

Dec 2018 - Nov 2019 (1 year)

- Salesforce CRM administration, user permissions, reports and lead information management, customer segmentation and Insights. › Campaign management in Google Ads, Bing Ads, LinkedIn, Facebook ads. Budget management of about $USD 800,000 › Implementation of Data Science Techniques to reduce fraud in the food card product. › Team Leadership of 3 Analyst, 6 sales supervisors and 50 reps › Campaign performance reports and executive presentations › Digital Strategy alignment with US, Russia, UK, Brazil and Australia digital teams.

Analytics Deputy Director

Banorte

Aug 2018 - Dec 2018 (5 months)

- Design Machine Learning models for cross selling and lead scoring models › I participated in the project to improve the closing rate of the call center by analyzing the metadata of calls and with the aim to implement IBM Watson as a coaching tool › Data cleaning and analysis with SQL in IBM Pure Data Analytics › Data visualization with Ggplot R and Power BI, customer segmentation and customer Insights

E

Gerente de canales de Internet

Efectivale S. De R.L.

Mar 2013 - Jul 2018 (5 years 5 months)

› Salesforce CRM administration, user permissions, reports and lead information management. › Together with my team designed the digital strategy for the company and started from zero the digital channels › I worked as the Project Management for projects such as website renewal and mobile app using scrum and creating the product backlogs, user stories and sprint planning. › Google Ads and Bing Ads campaign monitoring and KPI dashboard elaboration › Executive Presentations for the board › Responsible for the revenue of the Channel and sales reps supervision

Freelance

freelance

May 2010 - Mar 2013 (2 years 11 months)

› Social media analysis and Dashboard creation for political campaign in 2010 in Veracruz › Project Manager at PEMEX as a contractor › IT support and website developer for RS Technologies as a contractor › Project Manager for Advertising and Promotion › Automatized customer support in Twitter for CFE

Technical Leader

SOFTTEK

Sep 2009 - May 2010 (9 months)

› Design the architecture for several projects at SEGOB › PHP full stack developer › Codeigniter and Jquery Framework implementation › Collaboration with functional and analysts' team › Requirements capture from client

I

Web Developer

Interalia.net

Jan 2009 - Sep 2009 (9 months)

Full Stack development with PHP CMS development with django Frontend development with Jquery

R

Internet Marketing Analyst

Reader's Digest Association

Apr 2008 - Dec 2008 (9 months)

Email Marketing Campaigns KPI dashboards Display and programmatic campaigns

Jonathan Martinez Pallares

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