Digital Marketing Consultant & Growth Lead
Freelance Independent
Oct 2023 - Current (2 years 9 months)
• Design and implement data-driven paid media campaigns across Facebook Ads, Google Ads, and TikTok Ads for SMEs, increasing conversion rates and optimizing ad spend efficiency.
• Build, launch, and scale interactive e-commerce architectures using Shopify, Dropi, and Google Sites to streamline consumer acquisition and onboarding funnels.
• Integrate advanced artificial intelligence platforms (including Gemini and ElevenLabs) into the production workflow, cutting asset creation cycles and improving messaging personalization.
• Consult on personal branding frameworks, defining target audience segmentation, scalable content distribution models, and automation tools for professional positioning.