Jonathan works at the intersection of athletic performance and environmental responsibility — helping push the sportswear industry toward more ethical, lower-impact practices. His focus is on circular fashion principles, zero-waste production strategies, and eco-conscious materials that don't force a trade-off between performance and sustainability.
He treats sustainable fashion as a practical discipline rather than a marketing angle: responsible sourcing, transparent manufacturing standards, and materials built to last longer and waste less. Sportswear has historically been one of the least sustainable corners of the fashion industry — he's focused on changing that.
Outside of apparel, Jonathan is active in Pittsburgh's broader sustainability movement, supporting environmental outreach, community sustainability initiatives, and local renewable energy efforts. To him, sustainable sportswear and sustainable community living are part of the same commitment, just operating at different scales.