Jonathan Barge Digital & Email Marketing Operations

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Senior Marketing Automation Specialist

HealthEquity

Aug 2019 - Current (6 years 11 months)
Email Marketing Specialist

WageWorks

Apr 2018 - Aug 2019 (1 year 5 months)

• Managed campaign lifecycles, including creation, proofing, scheduling, and quality assurance of email sends using Eloqua and Marketo. • Managed various email initiatives, including bi-weekly e-newsletters, email blasts, and in-house campaigns. • Regularly cleaned and updated contact lists for optimal targeting. • Oversaw project workloads for both individual and team projects. • Provided comprehensive email metrics and analysis to business partners post-campaign.
Digital Operations Specialist

EBSCO Information Services

Jan 2014 - Dec 2017 (4 years)

• Led day-to-day email marketing activities, encompassing campaign setup, scheduling, testing, tagging, and deployment. • Managed the email & advertising calendar for the sales & digital operations team. • Compiled and analyzed metrics, adjusting client ad content for optimal performance. • Implemented usability enhancements based on email performance metrics to improve user experience. • Ensured adherence to industry best practices in the email marketing process.

Education 0% verified

Jonathan Barge