J

John Highland

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Chief Strategic Officer
San Antonio, Texas, United States

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Résumé


Jobs verified_user 0% verified
  • I
    Book Author
    Imagine the Future Today
    Dec 2019 - Sep 2023 (3 years 10 months)
    This book offers a unique enlightenment into the future. It describes why and how the next 30 years will be the most transcendental, consequential and challenging phase of our Human Species (HS). It forecasts that Accelerating Technology (AT) will: a) Surpass the intelligence of our entire HS combined. b) Provide us all with all our necessary goods and services. c) Eliminate all our physical maladies and illnesses; and d) Administer our global society, making humans jobless and able to live indefinitely. It establishes that to maintain our relevance and leadership, we must significantly upgrade from our outdated HS-1.0 version (based on intelligence) to a far superior HS-2.0 version (based on consciousness). It explains why and how women wi
  • I
    Book Author
    Imagine the Future Today
    Oct 2019 - Sep 2023 (4 years)
    Imagine the Future Today - As Accelerated Technology (AT) is growing twice exponentially and will soon be more intelligent than we humans and replace us as a work force, we will be entering the most transcendental and consequential phase of our human species (HS). https://imaginethefuture.today/ If we want to continue leading the world into the future, we must upgrade from our HS-1.0 level - based on intelligence, to our next version HS-2.0 based on consciousness. This book describes the challenges and opportunities that we must address in the next 30 years (the Human Chrysalis phase) to create and meet our destiny
  • H
    Chairman and Chief Strategic Officer
    Heart Binder Productions
    Mar 2017 - Sep 2023 (6 years 7 months)
    Family Video Productions and Photography On-Demand • Acquired Biovideo's exclusive contracts with maternity hospitals in Texas (B2B model). • Survived the pandemic despite most hospitals restricting the entrance of our videographers. • Launched a new parallel B2C business model targeting clients directly using social media and expanding our video market to family events (birthdays, sports games, school events, etc.). • Built an effective marketing, scheduling, and operating platform to offer on demand photo and video services. • My son is running our company, now selling well over $1.5M and he is ready to scale to new markets.
  • B
    COO
    BIOVIDEO LLC
    Jan 2012 - Feb 2017 (5 years 2 months)
    Newborn Video and Photography Production • Prepared business plan to fund new company (obtained $4M capital investment). • Signed exclusive contracts with 20 leading maternity hospitals. • Effectively and efficiently launched service in all such hospitals in 2½ years. • Launched an online video-editing service based in Mexico. • Filmed over 200,000 breathtaking birth videos leaving all moms in tears of joy.
  • H
    CEO & President
    HispaniCom and SightCom
    Jan 2000 - Dec 2011 (12 years)
    Strategic marketing consulting company targeting the US Hispanic market. • Created SightCom to connect thousands of Hispanic migrants in the US to their loved ones abroad, in the year 2000 (way before Skype and FaceTime were created). Operated 150 kiosks in top WU agencies. Was acquired by MCI WorldCom in February 2023. • Launched long distance calling card service that sold $12M in 2023. • Helped ATSI in San Antonio re-launch and expand their phone kiosks in Mexico. • Helped Chivas USA from MLS to fill their LA stadium - increase attendance from 30% in 2007 to 73% by 2009. • Obtained rights to market the Chivas 100-year commemorative watch in 2006 that sold 45,000 units = $6M.
  • C
    SVP of Sales, Marketing and Distribution)=
    CBS TeleNoticias
    Jun 1997 - Dec 1999 (2 years 7 months)
    CBS TeleNoticias - Leading Hispanic 24-hour Cable TV news channel, with 42 affiliates in 33 countries • Increased cable distribution in Latin America (LATAM) by 35%, • Syndicated 6 half hour feeds to 5 broadcast networks (in Caracas, Mexico City, Los Angeles, and San Diego) more than doubling our (audience) reach. • Doubled add sales to $18 M, • Reduced newscast costs by 33% using local reporters from local LATAM networks. • Eliminated $10M annual losses reaching break even by October 1999 • Negotiated the sale of the company to a Mexican newscast investor for on November 1999.
  • E
    CEO & Board Member
    ELECTROPURA & GARCI-Crespo
    Jan 1994 - Jun 1996 (2 years 6 months)
    Bottled Water Division of GEMEX, (PepsiCo's world largest franchise group) • Rebranded 5-gallon bottled water image, to become the most iconic bottled water brand of Mexico, • Totally transformed distribution system tripling its delivery capacity with the same number of upgraded trucks. • Launched small bottle packages distributing them through Pepsi (sold 3M cases in the first 12 months). • Franchised e-Pura brand to 5 independent Pepsi bottlers • Incised profit margin from 7% to 32% = $30MMin year 2 • Increased the division's net-worth from $70MM to $550MM in 30 months.
  • G
    CEO & Board Member
    GEUSA
    Jul 1986 - Dec 1990 (4 years 6 months)
    PepsiCo's 2nd largest international franchise group (Mexico) • Acquired 4 major Pepsi operations in 3 major states of Mexico (Jalisco, Michoacan and Guanajuato) with a leading investor and with full support from PepsiCo. • Worked hand in hand with PepsiCo to implement the strategy I had designed, to consolidate the operation and reverse 30 years of market share losses. • Within 3½ years, sales increased by 35%, gained 4 market-share points, won top quality awards for 3 consecutive years, and increased EBITDA from - $5MM to +$9MM, took the company public, increasing net-worth from $1.5MM to $65MM.
  • P
    EVP of Business Strategy, Marketing & Business Development for Latin America
    PepsiCo
    Jan 1980 - Jun 1986 (6 years 6 months)
    CSO of Pepsi Latin America and member of its global strategic team • Rebranded Pepsi's image to become The Choice of Generation Next. • Refranchised weak bottler network to consolidate into strong bottler groups. • Doubled concentrate price to ensure adequate market spending. • Stopped share erosion and took profitability from a -$15 M to +$45MM in the following two years. • Became an independent broker for Pepsi and sold 25 independent franchises to 5 major bottler groups.
  • McKinsey & Company
    Senior Consultant
    McKinsey & Company
    Jan 1975 - Dec 1979 (5 years)
    Senior management consultant at McKinsey (world's top management consulting firm) helping several global corporate and government clients address their key opportunities and challenges. Some of my most relevant assignments were: • Led major portion of Saudi Arabia's urban development strategy for King Khalid (after the oil embargo 1977-8 with an 8.7M population) to develop the kingdom's insipient infrastructure, tailored to their culture, values and operating capabilities. RESULTS: This strategy was the basis for King Khalid's unprecedented $250Billion (=$1Trillion of today) 5-Year Development Plan to build a flourishing infrastructure (one of the most modern of today) for its rapidly growing population (now 36 M). • Managed study to re-p
Education verified_user 0% verified
  • I
    Master of Business
    IMD Business School and ExecOnline
    Jan 1974
  • U
    BA, Business, Minors in Economics, Psychology
    Universidad de las Américas, A.C.
    Jan 1967 - Jan 1970 (3 years 1 month)