John Gessner Marketing Strategy Leader @ Hagerty

Director of Marketing Strategy

Hagerty

Jan 2024 - Current (2 years 10 months)

Achieved enterprise revenue milestone of $1B+ in 2023; 3 consecutive years of 25%+ revenue growth, and a doubling since my start date in 2019

Led brand/marketing project team to launch State Farm partnership in 2023, the largest in company history

Senior Manager of Marketing Strategy

Hagerty

Apr 2022 - Jan 2024 (1 year 10 months)

Lead marketing strategy development and implementation for the company’s largest distribution channel that supports organizational objectives ranging from revenue and profit to retention and satisfaction

Transformed company’s channel marketing strategy including introduction of data-driven omnichannel campaigns, integrated marketing partnerships, and sales enablement platforms

Responsible for building and managing a high-performance team of marketing strategists including performance management, training and development, and coaching

Manager of Marketing Strategy, Insurance Partner Group

Hagerty

Oct 2019 - Apr 2022 (2 years 7 months)

Promotional Events Advisor & Sales Team Leader

TentCraft

Jan 2018 - Oct 2019 (1 year 10 months)

Achieved individual sales targets for three straight years by developing key relationships with top clients including AT&T, DJI, and Amazon delivering over $1MM in revenue in my third year as the team’s top performer

Collaborated with Marketing and Operations leaders to launch a new sales enablement platform delivering increased efficiency, better close rates, and actionable data on the effectiveness of marketing materials

Developed and led sales and service trainings, managed a team of sales professionals, and collaborated on strategic company initiatives including the launch of our new Made-in-USA product line

Inside Sales Representative

TentCraft

Feb 2017 - Dec 2017 (11 months)

Transferred to an inside sales role with parent company following the dissolution of Gemba Marketing

G

Business Development

Gemba Marketing TentCraft subsidiary

May 2015 - Mar 2017 (1 year 11 months)

Built business development strategies for a start-up marketing agency that grew revenue from $0 to
over $500k and established four new partnerships in the first full year

Designed and executed strategic experiential marketing campaigns for newly acquired clients including
Cheetos, Stride Rite, DJI, and First Quality

Directed cross-functional teams through the entire sales journey from lead-gen to pitch through
campaign execution and reporting to drive campaign success and client retention

Director of Marketing

Goodwill Northern Michigan

Feb 2014 - May 2015 (1 year 4 months)

Developed and launched a new brand portfolio strategy for Goodwill retail stores and community brands

Restructured long-standing media partnerships and expanded social media presence resulting in YoY
revenue growth while also decreasing overall marketing expense

Major responsibilities included: development of annual strategic marketing plan and budget, media planning, social media management, public relations, and campaign execution

Director of Marketing

GTCD

Aug 2011 - Jan 2014 (2 years 6 months)

Led organization through new brand and website development, completely reshaping the communications
strategy; built omni-channel marketing campaigns including point-of-sale, out-of-home, retail, print,
radio, and digital

Conduit for all external communications, from fundraising appeals to parkland signage; spokesperson to
the media; designed and coordinated production of all promotional materials

Developed and implemented digital marketing strategy, maintained and expanded the website, and managed the GTCD’s social media presence

Account Executive

Oneupweb

Nov 2010 - Aug 2011 (10 months)

Client-facing role with account management responsibilities

Developed and implemented search engine marketing strategies for a portfolio of clients ranging in size and industry

Account Executive

The Integer Group

May 2008 - Nov 2010 (2 years 7 months)

Led multi-disciplinary teams through the research, development, and implementation of strategic retail marketing and promotional advertising programs for MillerCoors Brewing Company

Client-facing role on the Coors Light and Coors Banquet brands with account management responsibilities, driving strategy and serving as conduit between clients and internal teams

Coordinated marketing asset production, pricing, and deployment with internal brand teams, agency clients, and national MillerCoors distributor network

Mac Specialist

Apple Retail

Nov 2007 - Jun 2009 (1 year 8 months)

C

Marketing Intern

Colorado State Parks

Feb 2007 - Jan 2008 (1 year)

John Gessner

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John Gessner

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