John Dix Van Strategy Consultant

Consultant

Oliver Wyman

Jul 2021 - May 2022 (11 months)

Assisting with problem solving, story crafting, research and data modelling (among other things) to deliver impact for our clients across multiple industries. Projects:
- Intl. payments expansion strategy
- Performance mgmt. framework
- Tech due diligence of EDM targetCo
- Media business turnaround strategy

Senior Analyst - Online Payments

Mercado Libre

Aug 2020 - Jul 2021 (1 year)

With a team that tripled in size due to the rapid growth seen for the segment, I was assigned to focus on retention strategies—understand the reasons for churn and increase the merchant's lifetime value. I was able to improve approval rates, churn rates and merchant value by:
- implementing a cluster-based segmentation with data mining tools;
- designing and implementing an automated email and push onboarding journey for new merchants;
- designing and managing a pilot project to engage high value merchants through a third-party Call Center

Senior Analyst - Online Payments

Mercado Libre

Aug 2020 - Jul 2021 (1 year)

With a team that tripled in size due to the rapid growth seen for the segment, I was assigned to focus on retention strategies—understand the reasons for churn and increase the merchant's lifetime value. I was able to improve approval rates, churn rates and merchant value by:
- implementing a cluster-based segmentation with data mining tools;
- designing and implementing an automated email and push onboarding journey for new merchants;
- designing and managing a pilot project to engage high value merchants through a third-party Call Center

Semi Senior Analyst - Online Payments

Mercado Libre

Aug 2019 - Aug 2020 (1 year 1 month)

Joined the team to close the data gap and begin implementing strategies for the Longtail segment. During the first year we were able to capitalize the pandemic and achieve triple digit growth by implementing acquisition strategies for SMBs and putting the segment in the conversations with marketing and product teams, which were focused mainly on Big Merchants.

Semi Senior Analyst - Online Payments

Mercado Libre

Aug 2019 - Aug 2020 (1 year 1 month)

Joined the team to close the data gap and begin implementing strategies for the Longtail segment. During the first year we were able to capitalize the pandemic and achieve triple digit growth by implementing acquisition strategies for SMBs and putting the segment in the conversations with marketing and product teams, which were focused mainly on Big Merchants.

Small Business BI Analyst

PayPal

Jun 2018 - Aug 2019 (1 year 3 months)

Developed dashboards to track KPI performance, closed data gaps for marketing initiatives (e.g., Paid Media), and generated insights for SMB growth.

Junior Performance Analyst

Linio

Dec 2017 - Jun 2018 (7 months)

Moved to the BI team where I further developed my skills in SQL and began using Tableau to support Regional Commercial and Seller Experience teams defining KPIs and implementing fully automated dashboards

Intern

Linio

Aug 2017 - Dec 2017 (5 months)

Intern assigned to support the Regional Commercial team with reporting and ad-hoc analyses.

John Dix Van

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John Dix Van

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