John Curran

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Founder, Lead Copywriter

labDemand

Jul 2025 - Current (1 year)

• Developed and launched niche consultancy serving RF, EMC, acoustics, and photonics testing laboratories struggling to compete with larger competitors for high-value compliance projects. • Generated $25,000 in new contract value for pilot client (15-person ISO-certified testing lab) within 90 days through strategic technical content development and SEO optimization. • Created repeatable "Spec-to-Sales" content framework that helps testing labs convert their technical expertise into discoverable, revenue-generating web assets without sacrificing technical accuracy.

Technical Copywriter

Focus Digital

Aug 2024 - Jul 2025 (1 year)

* Generated new business for an RF certification lab via SEO content structured around FCC, ETSI, and ISED compliance workflows * Turned around high-risk accounts in safety infrastructure and die-cut manufacturing by rewriting spec-heavy assets for mid-funnel clarity. * Produced dual-audience content — B2B technical + consumer-facing — including longform that converted auto leads from organic traffic. * Trusted as the internal fixer for briefs that fail, content that underperforms, or client inputs that don’t exist.

Technical Copywriter

First Page Sage

Jun 2021 - Oct 2022 (1 year 5 months)

* Wrote CEU-compliant HVAC material, solar panel buyer guides, and construction sheathing explainers. * Delivered ~20 longform SEO articles per month across accounts with little to no SME access. * Produced pillar content that led to first-page rankings within 30–45 days for contractors and local services.

Copywriter

Toyota North America

May 2014 - Dec 2014 (8 months)

* Created spec-accurate comparison brochures for pickup and midsize vehicle launches. * Caught a dimensional spec error in the Tacoma MY15 brochure, preventing a $100K+ reprint. * Applied dealership-side experience to speed asset QA cycles and internal approval.

Lead Content Strategist

ebay

Jun 2011 - Nov 2011 (6 months)

* Authored onboarding flows and email content for new seller features, including pilot repo inspection service. * Balanced UX clarity with feature adoption; collaborated directly with PMs and legal. * Operated as one of 12 content strategists in a global org of ~18K — first content hire for multiple feature sets.

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Lead Strategist

Lear Marketing

Jan 2009 - Aug 2024 (15 years 8 months)

* Delivered longform and landing page content for solid-state lighting, drone propulsion (SAE), DOE materials, and complex local lead-gen ecosystems. * Built comparison content that achieved top-SERP rankings — even for inventory not carried by client dealers. * Designed content systems, onboarding protocols, and editorial frameworks still in use across freelance networks. * Presented technical content strategy to resistant internal stakeholders to secure long-term engagement.

News and content writer

Brafton

Jan 2008 - Jan 2009 (1 year 1 month)

* Wrote 20+ articles weekly across biotech, education, legal, and automotive accounts. * Onboarded and trained 3 freelancers; templated briefs and optimized content velocity. * Adapted tone and spec rigor across verticals in a fully remote, productized editorial system.

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Reporter

Hunterdon County Democrat

Jan 2007 - Jan 2008 (1 year 1 month)

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