Johan S Garcia

AI-powered performance marketing leader. I scale B2B SaaS growth engines end-to-end — paid media, demand gen, lifecycle, and the AI + analytics infrastructure that makes them compound.At Townsquare Media I scaled the business from $1M to $25M+ ARR by building an AI-native acquisition stack: LLM-assisted ad ideation, predictive lead scoring, server-side conversion tracking, and a single source of truth across GA4, Salesforce, and Tableau. Cut CPA 40% and lifted qualified leads 50%.Before that:• Director of Paid Media at MenoLabs — scaled MRR $75K → $3.5M and spend $100K → $1.3M/month in under 12 months (acquisition exit).• Operations Manager, WhatsApp Ads at Meta — drove LATAM platform adoption; rebuilt analytics in SQL + Tableau.• Head of Growth across YC and 500 Startups portfolio companies, including Willing (YC15, acquired) and Datagran (AI products).• Global brand budgets at GroupM ($3M–$6M/month for Netflix, PlayStation, Chanel, Tiffany & Co., Marriott, Colgate).I work where AI meets paid media: AI agents, LLMs, prompt-engineered creative workflows, incrementality testing, and marketing mix modeling. U.S. Navy / Marine Corps / Army National Guard veteran (Honorable Discharge, former Secret clearance). Native Spanish, professional Portuguese.Open to Director / VP of Growth, AI-native marketing leadership, and federal-contracting growth roles. Let's talk → info@johangarcia.com