Johanna Salas Torres

I am a 41 years old publicist, with 17 years of experience working in Advertising and Media agencies, in the last 9 years I have worked in different positions, leading work teams focused on proposing, developing and executing strategies 360 ° with measurable aims, using the different traditional media as a support to the digital convergence. The last period of my professional career has been focused on creating and managing local and regional digital work teams for different agencies. Also I have worked from client side, coordinating the advertising and media agencies with the objective to raise funds for philanthropic campaigns and look for new prospects for the different careers of the university. All this professional background has allowed me to understand and manage the internal and external processes of a brand building and how to run projects from different digital touchpoints as well as execution at offline touchpoints. In the last two and a half years I managed a digital marketing agency developing digital PR strategic plans for institutional brands, building digital reputation not only for brands but also for managers who are the first potential influencers. Throughout my career I have worked in different sectors such as construction, finance, retail, public services, education and mass consumption. I have also worked in recent years as a professor of digital marketing for undergraduates in different public and private universities. Currently I work as an external digital consultant for small brands that are starting out in a digital business. And looking forward to the new challenges that will come.