GENERAL MANAGER
Mediacom Communications
Sep 2008 - Dec 2010 (2 years 4 months)
Promoted to oversee Ad Sales operation in the Mobile / Pensacola DMA (61), and to develop a business plan based on measurable activity metrics. Grew core revenue 3% in the aftermath of the BP oil spill by enforcing conservative credit approvals and aggressive collection terms. Introduced non-traditional revenue programs in the form of Shop Local Card, Mobile Texting and Network Sponsorships – efforts led to assisting in the retention of potential churn clients and securing incremental revenue from legacy clients. Reshaped a culture – reduced turnover, developed talent, encouraged creativity and participation. Established clear performance goals and metrics for revenue, P&L, customer service and customer retention. Trained over 30 employees