João Pedro Martins Dente

U

Marketing Associate

Uvaro

Dec 2022 - Jul 2023 (8 months)

- Skillfully managed and optimized paid media campaigns on Meta Ads and Google Ads, with a core focus on driving lead and MQL (Marketing Qualified Lead) acquisition, improving the quality of our leads and resulting in a higher Lead-to. - Played an instrumental role in swiftly bringing essential paid search (SEM) operations in-house, charting a decisive path forward for lead acquisition and reducing costs. - Planned, created, and executed monthly campaigns to reengage inactive users, successfully transforming stale leads into high-potential MQLs through a dynamic mix of email, SMS, and paid media initiatives.

C

Performance Specialist

Cambly Inc

Apr 2022 - Dec 2022 (9 months)

- Drove outstanding paid media results through a strategy revamp on Meta and Google, leading to a 15% decrease in CAC (customer acquistion cost). - Initiated and diversified our digital advertising horizons by launching campaigns on TikTok and Taboola, effectively expanding our outreach to previously untapped potential customers. - Collaborated closely with the creative team to develop various ad creatives and messages. This collaborative effort resulted in compelling visuals and content that resonated effectively with the target audience.

Analista de marketing sênior

Via

Aug 2021 - Mar 2022 (8 months)

- Strategically implemented Paid Social (Meta, TikTok, LinkedIn) and SEM (Google) strategies for retail powerhouses Casas Bahia, Ponto, and Extra.com, thriving in a dynamic and highly competitive digital landscape and driving robust revenue growth. - Navigated the challenging Black Friday landscape by crafting tailored campaigns, collaborating seamlessly with cross-functional teams and external partners and driving remarkable performance during this critical period.

M

Analista de mídia

Mirum Agency

Jan 2021 - Jul 2021 (7 months)

- Achieved a 30% increase in ROAS (return on ad spend) through a strategic overhaul of Magazine Luiza's digital campaigns, optimizing performance and maximizing profitability. - Catalyzed and fine-tuned digital advertising initiatives for industry leaders including Kimberly-Clark, Warner Bros., and Magazine Luiza, leveraging diverse platforms such as Meta, Google, and Twitter to enhance brand reach and conversion rates. - Played an instrumental role in conceiving and executing highly impactful media plans for renowned brands like Scott Duramax and Plenitud, contributing to to enhance their digital reach in alignment with their already robust offline presence.

G

Marketing Programs Specialist

Glassdoor Brasil

Nov 2019 - Jan 2020 (3 months)

G

Marketing Analyst

Glassdoor Brasil

Aug 2018 - Nov 2019 (1 year 4 months)

- Desenvolvi e implementei uma estratégia de mídia paga sob medida, lançando com êxito campanhas em novos mercados internacionais (Hong Kong, Singapura e Nova Zelândia) e ampliando a presença da marca. - Gerenciei campanhas digitais na América Latina, Ásia e Oceania, integrando aquisição de conteúdo, branding, mídia paga e geração de leads para aumentar o número de signups e de conteúdo gerado por usuários em nosso site. - Apliquei com sucesso uma estratégia de migração de marca digital perfeita do Love Mondays para a Glassdoor, garantindo uma transição tranquila que reteve uma parte significativa de nossa base de usuários e impulsionou a retomada do crescimento da bas

A

Analista de Facebook Ads

Atento

Nov 2017 - Jul 2018 (9 months)

• Desenvolvimento de estratégias específicas para cada cliente; foco em upselling • Experiência com empresas que variam de negócios locais a e-commerces, em todos os ramos • Conhecimento de produtos e da plataforma; análise de dados e relatórios

Professor de língua inglesa

Wizard by Pearson

Aug 2015 - Jul 2017 (2 years)

• Aulas para grupos de adolescentes e adultos de diversos níveis (básico a avançado) • Acompanhamento do desenvolvimento em grupo e individual

João Pedro Martins Dente

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